Should you outsource your marketing?

How to harness the power of Fractional CMOs and an outsourced marketing department

Choosing the right marketing partner is one of the most important decisions that business owners face. After all, great marketing enables businesses to scale faster while maintaining the “it” factor that drew people to their service or products in the first place. Many companies don’t have the resources or expertise to handle their full marketing needs in-house. That’s where fractional CMOs and outsourced marketing teams come in.

Now, you might be wondering how you evaluate your own needs and whether a fractional CMO aligns with those needs. Let’s dive deeper.  

What’s a Fractional CMO?

A fractional Chief Marketing Officer (CMO) is an executive-level professional who works part-time for your business. These experienced marketing experts have chosen to forego a full-time, in-house position with a single company, opting instead to contract with multiple companies for a few hours per week or month. Their primary role is to assist in the development and implementation of highly effective marketing strategies.

While the affordability factor has contributed to the growing popularity of fractional CMOs, their value extends far beyond cost savings. These professionals bring a wealth of specialized knowledge and expertise to the table, honed over years of experience. Additionally, their flexible nature allows them to adapt swiftly to the evolving needs of your business, making them a valuable asset in achieving marketing success.

The Benefits of a Fractional CMO

The biggest advantage of working with a fractional CMO is that it grants start-ups and mid-size companies access to high levels of expertise without the price tag that usually comes along with it. Because companies are able to pay for the time and services that they require, fractional CMOs can help start-ups and smaller organizations scale up without the steep investment of hiring someone in-house.

Alongside that, fractional CMOs can offer a lot of flexibility, making it easy for them to change their involvement based on the evolving needs of a company. Plus, CMOs come with the fresh eyes of an outsider. Even if your company already has an in-house marketing team, bringing in someone new can introduce new ideas and a fresh perspective to your current marketing strategy.

The Drawbacks

While fractional CMOs offer numerous benefits, it’s important to acknowledge the potential challenges that come with their part-time engagement. With limited availability and time commitment, fractional CMOs are not always available to handle every situation that comes up. Integrating fractional CMOs with existing marketing teams can sometimes result in friction and cultural misalignment. That’s why it’s crucial to conduct thorough research and be highly selective in choosing the right fractional CMO for your company. The person you choose to bring into your marketing team should be a good fit for your organization and have the experience to back it up.

What’s an Outsourced Marketing Department?

Now that we’ve explored fractional CMOs, let’s explore the concept of outsourcing your marketing efforts. While outsourcing can be a game-changer for your business, it is important to evaluate whether it is the right decision in your specific situation.

One compelling reason to outsource is to gain access to specialized skills and expertise. By partnering with an outsourced marketing team, you tap into a talent pool of professionals who live and breathe marketing.  They stay on top of the latest trends, strategies, and the ever-evolving nature of the field. Collaborating with an outsourced team can ensure that your marketing strategy remains top-notch.

Moreover, for small and mid-sized companies with limited resources and numerous competing priorities, outsourcing your marketing responsibilities becomes even more crucial. It effectively frees up valuable time and scarce resources for your workforce, enabling them to concentrate on their core strengths. By entrusting the marketing function to a capable outsourced team, you can prioritize growing and scaling your business, knowing that your marketing efforts are expertly handled by professionals who are well-versed in the field. This strategic allocation of resources allows you to maximize productivity and achieve business objectives with confidence, despite the constraints faced by smaller organizations.

“But what if my product or service is highly technical,” you say?

Even with highly technical products or services, our outsourced marketing team excels in collaborating closely with clients and thoroughly understanding the intricacies of their business. (Check out our case studies: Spectra Logic, Violet Defense, Epic River)

No problem! 

What if We’re Not Compatible? 

The primary factor that determines compatibility is the internal leadership team’s approach to processes and organization. If your in-house team lacks structure and efficient workflows, the expertise of an outsourced marketing department may be hindered by the need to constantly chase them down, impeding the ability to deliver valuable work. In such cases, it becomes crucial to establish strong internal processes before considering outsourcing or augmenting your marketing efforts. 

By ensuring a cohesive and well-structured foundation, Top Fox’s outsourced team can seamlessly integrate with your business, leveraging our expertise to drive remarkable results.

What’s the Cost Difference?

Did you just skip to the pricing page of the proposal? (We know you do that.)

Hiring and maintaining an in-house marketing team can be a significant financial undertaking, particularly for small and medium-sized businesses with limited resources. However, with the option of engaging a fractional CMO or partnering with an outsourced marketing team like Top Fox Marketing, a cost-effective solution emerges. By opting for TFM’s services, businesses gain access to a full team of skilled marketing professionals without the burden of substantial overhead costs associated with recruitment, training, and employee benefits.

For many of our clients, having just one or two high-level marketing people on payroll can strain their budget. However, TFM offers an enticing alternative, enabling businesses to leverage a cohesive team of specialized marketing experts at a comparable or even lower investment level. This means that for the same cost or less, companies can access a diverse range of marketing skills, knowledge, and experience that would otherwise be challenging to assemble within an in-house team.

Partnering with TFM empowers businesses to tap into a collective force of marketing specialists who work collaboratively to deliver exceptional results. By harnessing this cost-effective solution, businesses can maximize their marketing potential, driving growth and achieving their objectives without the financial strain and limitations associated with building and maintaining an in-house team.

Meet Top Fox’s CMO: Ali Kennedy!

Ali Kennedy, Chief Marketing Officer and Senior Brand Strategist at Top Fox Marketing, has been in marketing for more than two decades. With a passion for helping brands forge meaningful connections with their target audiences, Ali excels in ROI-driven marketing strategies, crafting compelling copy and impeccable customer experience.

Exceptional marketing is never a solo endeavor. Standing alongside Ali is a team of talented creatives, proficient project managers, marketing specialists, and digital gurus. Together, at Top Fox Marketing, we form a cohesive and dynamic full-service digital marketing agency, fully committed to empowering service-based businesses to thrive in their respective industries. 

Intrigued? Get to know us better! We can’t wait to meet you.

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