Resources
Your Go-To Resources
Hand-selected marketing resources to make your job easier and your marketing more effective (for FREE).
We’re sharing some of our favorite free marketing resources to equip you with the best DIY tools. Whether you want to spy on your competitors, try your hand at graphic design, or incorporate stock photos into your website, we’ve identified the tools and resources you’re going to want to leverage.
SEO & Advertising
Dial in your keywords and ad copy to optimize your digital presence.
Photography & Icons
Get the best free stock images and icons on the web and the tools to customize them.
Social Media
Save time and resources with these turn-key social media management and creative tools.
Graphic Design
Start creating with free templates and easy-to-use online graphic design tools.
Let’s get Sly
SEO & Advertising
An SEO and advertising staple, Google’s Keyword Planner helps you find keywords that are most relevant to your business, and create campaigns based on them.
Register on SEMRush to get access to their free analytic report tool. This will give you access to valuable traffic insights, organic research, keyword gaps, and more.
The Facebook Ad library is a public, searchable database of literally every active ad on Facebook. To find ads, you’ll need to search for keywords or specific advertisers
Ubersuggest is a free SEO tool that enables you see out how many backlinks your competitors have, do keyword research, conduct website audits, and more.
Photography & Icons
- Pexels is a solid choice for businesses looking for high-quality stock photos and videos for your marketing materials.
- We’re also big fans of Unsplash, the leading free stock image library featuring artistic photos that feel and look less “stock-y”.
Pixabay shares many photos with Pexels, but we’re calling it out because it also offers a vast library of illustrations, vectors, music, and even gifs!
Need to resize those stock photos you just downloaded? No problem! Bulk Resize Photos allows you to resize batches of images all at once.
- If you’re looking for an icon set for your website or marketing collateral, Flaticon offers icons and stickers available in SVG, PNG, EPS, CSS, and even PSD formats.
- Get icons and photos for (just about) everything you need from Noun Project!
If the icons you dowloaded from Flaticon aren’t in the colors you need, check out Pine Tools. You can colorize your icons to match your desired HEX code with ease.
Looking for a free social media scheduler? Buffer makes it easy to schedule posts for the month ahead. Plus, it offers analytics tools so you can see how your posts are performing.
If you need multiple links in your bio, try out LinkTr.ee! Fully customizable and user-friendly, the platform provides a turnkey solution for sharing several links with your followers.
Shorter links are easier to share on socials! TinyURL allows you to condense any link into, well, a tiny URL. The paid tier also allows you to brand your links.
With both an app and desktop version, Fotor makes it easy to add filters and effects to photos, create photo collages, and even remove backgrounds.
Graphic Design
- A free online graphic design tool, Canva makes it fun and easy to create social media posts, posters, presentations, and even logos!
- Similar to Canva, Adobe Express provides free access to templates, design assets, and stock photos. You can create social media posts, stories, ads, and more.
- Upload any photo to Coolors to identify and extract colors, and generate complementary color palettes.
- A browser extension, ColorZilla can give you color readings from your browser to paste into other programs.
Social Media