Website Design and Development Services
From Click to Conversion
How do you take a website from good enough to great?
You need a team that not only understands the essence of your company but elevates it through a digital experience that embodies your brand and captivates your audience. Top Fox blends technical best practices with creative design to optimize performance and create an immersive digital journey for your audience.
Our Work
Website Gallery
Built to exceed expectations
Take a peek at our website gallery to see some of the cool projects we’ve worked on. It’s a great way to get a feel for what we do and check out the awesome results we’ve achieved for our clients.
What our clients say
Our Proven Process
Phase 1: Foundational Messaging
Crafting a message that brings your company to life online
Your brand’s message is the foundation of your digital presence. We delve deep into your target audience and unique value proposition to craft a message that will reach your prospective customer and make an impact. This process involves understanding your products/services, emotional benefits, brand personality, and values. Based on what we learn from you, and what we see in the market, we create key messaging that will move the needle.
Here’s what you get when you work with Top Fox on your messaging strategy:
- Target audience personas
- Unique value propositions by persona
- A consistent brand voice
- A distillation of your messaging to ensure brand consistency
Phase 2: Website Content and SEO
Aligning content with strategy for maximum impact
We take your foundational messaging and craft content that drives engagement and aligns perfectly with your brand voice.
Our process includes:
- Proposing a site structure and navigation
- Outlining page-by-page content
- Conducting keyword research to map out on-page SEO
This ensures your website educates your target audience and ranks highly for relevant search terms. With your approval of the outline, our copywriters begin the content creation process, infusing your site with engaging, optimized content.
Phase 3: Website Design
Crafting a compelling digital presence
With content creation completed, we have the bones of your website taking shape. Now, it’s time to give it form and substance through meticulous design.
Our web designers adhere to your brand’s identity to create a user-friendly and engaging website. Whether on WordPress or Squarespace, we create custom designs for each client (no templates here!).
Our website design process involves:
- Starting with a homepage design, to get your sign-off on the look and feel
- Extending to design the rest of the pages, maintaining a consistent user experience
- Maintaining transparency throughout the process for your peace of mind
Phase 4: Website Development
Seamless functionality meets aesthetic appeal
During our development process, we adhere to the approved design, ensuring it’s pixel-perfect, from layout to functionality. The end result is a website that not only captivates with its aesthetics but also seamlessly guides users through a satisfying and intuitive experience.
We focus on:
- Incorporating essential functionalities (such as Google Analytics, Email subscriptions, CRM integration, social links, and proper redirects)
- Ensuring responsive and intuitive user experiences, including fast load times
- Sustaining a harmonious blend of aesthetic appeal and consistency across all devices
Phase 5: Launch Strategy
Maximizing reach and impact from day one
Once the design and development are complete, we are ready to launch your site! We create a promotional launch strategy to ensure your new website gets all the attention it deserves.
Our launch strategies are designed to maximize your reach, including:
- Paid advertising creative and management
- 1-month social post series for the launch to build anticipation
- Other tools to generate interest, including press releases, organic social media posts, blogs, and more
We ensure that your website launch is not just an event, but the beginning of a new, exciting phase for your brand. After launch, we’d love to provide ongoing marketing support. Learn more about our marketing services here.
Our Chops
Your dedicated team
As a strategic marketing partner, we bring fresh ideas, diverse perspectives, proven methods and boundless enthusiasm to every engagement. Our seasoned team of expert marketers are smart, agile, and never short on solutions—and we care about you and your business (a lot).
Accolades that celebrate excellence
The Top Fox team consistently achieves excellence in website development, continually updating our skills and knowledge to stay at the forefront of industry advancements.