This week's insights into digital marketing

Decentralized web, algorithm updates & a cyber attack

Looking for the latest in digital marketing? We’ve got the trending news you need. Keep reading.

BREAKING: Personal Data Exposed

A major cyber attack in Louisiana and Oregon compromised more than 3.5 million of people’s data. The attack also hit the US federal government. Read more.

Social Media News

LinkedIn is rolling out a slew of new features, including Pages Messaging, a DM feature for B2B company pages; B2B index, a metric that provides a “holistic view of the marketing efforts that most contribute to a company’s brand success”; and CMO Scorecard, a performance measurement and benchmark tool for B2B marketers. 

Bluesky’s custom algorithm could be an industry game-changer. The feature gives users more control over their feed, aiming to provide “a future where you control what you see on social media.”

Advertising giant Ogilvy launches the AI Accountability Act, saying marketers should disclose all AI-generated content on social media.

Instagram introduces Broadcast Channels, which let creators directly engage with their followers through public, one-to-many messages.

Since our own HQ is in Boulder, we’d be remiss if we didn’t mention that Twitter was just kicked out. Here’s why the company is being evicted from its Boulder office.

What We’re Reading

LinkedIn just shared a global look at the state of B2B marketing in this benchmark report.

The Washington Post just shared the 50-year evolution of marketing to the LGBTQ+ community.

An article in The Wired outlines the hidden dangers of the decentralized web.

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