This article was originally published in our exclusive Sly Fox email newsletter.
Read up on the latest LinkedIn news!
LinkedIn is removing its lookalike audience targeting option.
Regarding this update, LinkedIn writes, “On February 29, 2024, LinkedIn’s lookalike audiences will be discontinued… Any active campaigns using lookalike audiences will continue to deliver using the static audience.”
Here’s what they are suggesting to use instead: Predictive Audiences and Audience Expansion.
Sponsored posts have arrived.
LinkedIn has given users another way to generate leads in the app. Company admins now have the option to promote company-authored articles.
Admins will be able to add a CTA button, like “Unlock Article,” that requires users to sign up to read the rest of the article.
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