This article was originally published in our exclusive Sly Fox email newsletter.
Google’s John Mueller recently shared how to ensure a successful website revamp. According to Mueller, key steps include:
- Crawling and backing up your current website
- Planning your redirect strategy
- Determining if your website should be built with a hierarchical site structure or a flat site structure (Learn about that here)
- Designing your website with both UI and UX in mind (PS: Google confirms that your website’s homepage is the most important for search engines)
- Closely monitoring website traffic after launch
While these are certainly good tips, we don’t recommend DIYing a website launch. Partner with a professional agency like Top Fox, one that knows website revamps like the back of our hands.
Get in touch to see how we can help.
