Blogging 101

This article was originally published in our exclusive Sly Fox email newsletter.

Your business should keep up with a blog on your website for a plethora of reasons.

Blogging helps to:

Maintain and improve your SEO
Establish your authority as a thought leader in your industry
Support your social media efforts
Drive traffic to your website
Attract and retain your target audience
Generate leads (especially when strong CTAs are included!)

While writing engaging content for humans is key to blogging success, your posts should also be created with SEO at top-of-mind.

Here are three simple SEO tips from Google to help you improve your search engine rankings:

Add keywords to your posts
Add headers
Make your images searchable

For more information, get Google’s guide to blogging here.

Speaking of Blogging…

Buffer shares the scoop on zero-click content, but we’ll give you the TL;DR. Zero-click content provides valuable information directly to users, eliminating their need to navigate away from the platform.

For example: say you post a new blog to your website. Rather than sharing a standard “Just posted a new blog — click to read!” social media post, a zero-click post presents a truncated version of the blog post without a link to the original. This approach aims to provide immediate value to your audience.

However, at Top Fox, we don’t fully agree with this strategy — for a few reasons. While we certainly agree with providing value in your social media posts, they should always link back to your website (with a few exceptions). That way, you’re delivering valuable content, enhancing your website’s SEO, and attracting potential leads to your website.