Phase 1
– Discover target audience and craft powerful marketing materials that resonate with intended audience
– Develop and implement impactful marketing campaigns to support sales of the brand-new company’s software
– Execute strategies to support start-up growth
Phase 2
– Roll out (and adjust) robust marketing plan to gain new online leads and grow customer base, including:
– Update website copy and design
– Build out landing pages
– Implement website SEO
– Create a content and social media strategy
– Craft compelling email marketing campaigns
– Launch a Google Ad campaign
Phase 3
– Ongoing organic and paid marketing campaigns to support company growth, including:
– Ongoing Google Ad optimization
– Website maintenance and SEO
– Organic social media
– Monthly email campaigns
– Ads placements in industry publications