SmartBuild Systems
Project Brief
The construction industry’s only complete design system, SmartBuild Systems came to Top Fox as a new start-up with a unique value proposition, target audience, and a beta product. Together, we built their marketing from the ground-up—and in just three years, SmartBuild Systems has become the industry’s gold standard. SmartBuild Systems continues to count on Top Fox for SEO, web strategy, Google Ads, and more.
Objectives & Strategy
Phase 1
– Discover target audience and craft powerful marketing materials that resonate with intended audience
– Develop and implement impactful marketing campaigns to support sales of the brand-new company’s software
– Execute strategies to support start-up growth
Phase 2
– Roll out (and adjust) robust marketing plan to gain new online leads and grow customer base, including:
– Update website copy and design
– Build out landing pages
– Implement website SEO
– Create a content and social media strategy
– Craft compelling email marketing campaigns
– Launch a Google Ad campaign
Phase 3
– Ongoing organic and paid marketing campaigns to support company growth, including:
– Ongoing Google Ad optimization
– Website maintenance and SEO
– Organic social media
– Monthly email campaigns
– Ads placements in industry publications
The Results
– SmartBuild Systems ranked #1 nationally for “post frame estimating software”
– Roofing Passport’s image pack is ranked #1 nationally
– 19 of SmartBuild Systems keywords are ranked top 10
– 12,583 total links
– Google Ads garnered over 20k more impressions than the previous month (October 2022)
– Google served SmartBuild Systems ads above organic results more than 50% of the time
– CTR is an impressive 5.31% (October 2022)
– CPC dropped to $0.31 (October 2022)
– Company growth to a 12-person development team with three distinct product lines
Want to see what services drive results like this?
“We have been working with Lindsay and her team for the past couple of years. They’ve done a great job with our website and advertising efforts. They brought some great expertise to the table in the area of social media that has helped us get needed traction in our target market.”
Keith Dietzen, CEO, SmartBuild Systems
Get on the 1st page of Google
with an Ad campaign
Client Background
SmartBuild Systems is the construction industry’s only complete design system for pole barn buildings, roofing and reroofing. Simple enough for anyone to use, this web-based software quickly generates a 3D model, material lists, pricing, proposals, and construction documents for almost any post frame structure or roof.
Achieve Results
with an integrated marketing campaign
“We get over 10,000 visits a month. For an industry that has a total population of potential users of maybe 5-6,000—to get 10,000 visits a month—that tells me that Lindsay’s company has done a tremendous job.”
Keith Dietzen, CEO, SmartBuild Systems
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