This article was originally published in our exclusive Sly Fox email newsletter.
There are plentiful reasons your business’s website may need an overhaul, but we’ve identified a handful of items we see time and time again.
1. You’ve updated your business’s brand design
To keep up with ever-evolving consumer behaviors and trends, many companies opt to update their branding every few years. That could include a new or updated logo, an enhanced color palette, or different fonts. Refresh your website to ensure your brand stays cohesive after the update.
2. The user experience on your website is convoluted
High bounce rates on your website’s homepage may be a result of a bad user experience. A muddy user journey or confusing navigation could cause leads to look elsewhere for services. Consider a website overhaul if you’re worried money is being left on the table.
3. Your website is slow as snails 🐌
One…two…three seconds is too long for a page to load. Internet users’ attention spans are shorter than ever these days, and if they have to wait more than a second for your website to load, they’re likely to bounce. Heavy plugins, images, and videos can bog down your website. If that’s the case for your business, take this as your sign: it’s time for a website update.
4. Your mobile design is lackluster (or non-existent)
More than 55% of website traffic comes from mobile. As such, it’s more important than ever that your website is desktop and mobile-responsive. Plus, when you Google something on your phone, websites that are mobile-friendly will pop up first. Go ahead and pull up your website on your iPhone—how does it look? Think about refreshing your design if you’d give the design less than a B+ on mobile.
Websites we’re LOVING
And now onto the fun stuff—we’ve rounded up our current website favorites! If you’re interested in redoing your website (or if you just like looking at pretty things), here are some websites that have caught our eye.
- Flyhyer has expertly crafted a standout website. Between a smooth animation, the smart use of color, and clever text sizing, the site presents a sleek design.
- Maze uses short animated videos to guide the user’s journey down the page.
- Shepper’s homepage comes to life as the user scrolls down—there’s almost a tactile sensation.
- Amanda Martocchio showcases beautiful architecture with impactful photography and a simplistic design.
- Kismet exudes charm with pastel color blocking and an intriguing typeface.
- Honorable mentions include Wendy Ju for an out-of-the-box interactive feature, George Nakashima Woodworkers for a sophisticated application of photography, and Spotify Design for a brilliant use of color and movement.
PS: Did you know Top Fox Marketing designs and develops websites? Whether you need a complex WordPress build or a sleek SquareSpace site, our team of expert marketers can create a website that exceeds your expectations. Need convincing? A few of our websites have even won awards.😉
