Which social media platform is right for your business? Let’s start with the basics: how (and why) social media works.
Social media is an all-encompassing term for websites and apps that drive communication, community input and interaction, and content sharing. Social media began as a way for family and friends to stay in touch, but as of 2022, its purposes are much more extensive—as we’re all well aware. Sure, out-of-state family and friends use social media to stay connected, but those who dominate social media spaces now are Influencers, brands, and of course, advertisers.
You may be wondering, “Why should my business be on social media? And does social media work as an advertising tool for both B2B and B2C businesses?” The short answer is yes. The long answer is, well, long. So let’s break it down into short-and-sweet bullet points—we all love those, right? Right!
Now that we’re all on the same page, let’s break down a sampling of the most popular platforms:
Sound overwhelming? Deep breaths. Let’s delve further into each platform to determine which may be best for your business. If you’re eager to create a profile for every single platform, just know it may be a waste of time, energy…and money. Strategy and intention are key in the digital space.
In short, posting content on social media helps improve your business’ authority and puts your offerings in front of the eyes of potential customers. To position your company for success in the online realm, remember to post consistently, be engaging, strive for authenticity, and dedicate energy to a select few platforms.
And if you’re now drowning in this sea of information, fear not! The team at Top Fox is delighted to strategize, manage, and schedule your business’s social media. Reach out if you’re ready to start the conversation.
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