Hey there, Sly Foxes! We’re back with more insider information from the Den. ????️♂️ Today we’re diving into tech—namely, how to best position your business for success in the new age of the internet. Scroll on for the deets!
Lets talk Web 3.0
So…what is it, exactly?
Don’t worry, you’re not alone if this is your first time hearing about the new age of the internet. Web 3.0 the next generation of the World Wide Web; featuring artificial intelligence and blockchain technology, it is a more dynamic and interactive evolution of Web 2.0.
Currently, the biggest players in Web 3.0 are:
- The Metaverse
- Cryptocurrency
- NFTs
Nowadays, leading businesses are looking for innovative ways to implement Web 3.0 and associated new technologies into their business models. Here’s how they’re currently doing it.
The Metaverse
Whether The Metaverse is here for the short- or long-term is yet to be known, but it is important to evaluate if this new technology could be valuable to your growing business. Here’s how prominent businesses are currently utilizing it:
- Recreating traditional office spaces in the digital world
- Offering digital product lines
- Hosting online events
Crypto
We won’t get into the details, but here’s a single-sentence definition (via Investopedia.com): “A Cryptocurrency is a digital or virtual currency that is secured by cryptography, which makes it nearly impossible to counterfeit or double-spend.”
Based on an analysis by Fortune Business Insights, the global cryptocurrency market is projected to grow from $910.3 million in 2021 to $1,902.5 million in 2028. What does that mean for your business? While we don’t have all the answers, here are a few ways tech-savvy businesses are currently utilizing crypto:
- Increasing reach and facilitating payments by accepting cryptocurrency for goods and services
- Creating “smart contracts” to securely conduct deals
- Investing cash reserves into bitcoin
NFTs
At their core NFTs are digital art (think: images, songs, texts, and videos), but they yield a variety of valuable business offerings. For example, NFTs can play a role in the following:
- Building customer loyalty programs that give exclusive access to members-only content or discounts
- Selling event tickets and passes with NFTs
- Obtaining funding and charity fundraising
Here’s a great resource to learn more.
Taking a step back…
Still not ready to dive into Web 3.0? That’s alright—we totally get it! We’ve packaged up three dependable aspects of Web 2.0 that business owners continue to rely on to grow their business. They are:
- Google Advertising
- Organic Social Media Content
- Seamless, SEO-friendly Websites
These tools revolve around digital marketing and advertising. Why? Well, the truth is that brand awareness is the key to success. If nobody knows about your product, nobody will buy your product! While may be hard to hear, we’re here to deliver the cold, hard data—with a cheeky twist, of course. ????
To expand your brand awareness (and ultimately maximize revenues), you need to promote your business.
And actually, our client Boulder Framework’s business has exploded with Google Ads. Boulder Frameworks handcrafts and sells custom frames out of a storefront in Boulder, Colorado. Just two months after launching a local Google Advertising campaign, she’s received more than 500k impressions and nearly 7,500 clicks.
Three words: Now that rocks.
Ready to launch a marketing campaign? We’re in.
Let’s set YOU up for success in the new age of the internet. Reach out to hello@topfoxmarketing.com to see how we can personalize web strategies to suit your business!
