Between just-announced Google features, headways in artificial intelligence, social media updates, and hearty digital marketing reports, we’ve got quite a bit of news to share. Keep reading to get the latest in the world of marketing—and what it could mean for your business.
New from Google
- Amidst privacy legislation, Google just released a digital marketing playbook that provides essential new info about Google Ads privacy and measurement solutions.
- The new feature from Google Search Console called “Your Growing Content” displays the growth in impressions and clicks for your top content.
- Check out Google’s AI-infused search, which uses generative AI to give you more information and context to your searches.
- Google just announced an artificial intelligence update for Gmail search.
Latest in AI
- Web.com just launched a new AI domain name generator for those looking to launch a website.
- Photoshop’s new AI-powered Generative Fill feature can transform photos with a text prompt.
- The Center for AI Safety (CAIS) released an open letter warning about the risks of AI.
Social Media News
- Facebook’s soon-to-be Twitter-esque app just got a logo.
- Instagram posted a blog explaining how their algorithm ranks content.
- LinkedIn published a playbook that outlines how SaaS companies can boost their marketing performance with content marketing and upselling.
Our Current Reads
- This report from Audcity states that audio has a 45% conversion rate, versus social media at 38%.
- Check out this 2023 state of SEO report from SEMRush, which analyzes various traffic trends.
- The latest article from Top Fox outlines how you can build your brand by blogging.
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