The new age of digital marketing

What privacy laws mean for you

The era of privacy regulations is upon us, making it increasingly challenging to navigate the digital marketing landscape in the foreseeable future.

Introduced in 2018 and 2020, GDPR and CCPA brought forth privacy legislation statutes primarily applicable to the EU and California. However, numerous U.S. state privacy laws have since incorporated similar provisions. 

This year, VA, CA, CO, CT, and UT are implementing consumer privacy laws, and you may be wondering how these developments will impact your business. To shed light on the situation, check out this US State Privacy Legislation Tracker which provides an overview of each state’s current standing on privacy regulations. 

And while we’re certain you’re capable of sifting through 100+ pages of legal documents, we don’t want to put you through hours of monotonous reading. You’ve got better things to do. Whether that means calling your mom, mowing the lawn, running a business, or running a marathon, you don’t have to give up your favorite pastime to stay knowledgeable about legislation.

So grab a steaming hot cup o’ joe and settle in (for just a minute or two!) because we’ve got the rundown on all things privacy regulations. Onward! 

To abide by consumer privacy laws, organizations must be more transparent about their data collection and use in general. That means being transparent on your website and in email exchanges. Ignoring these practices can cause you to get on an email blacklist. BIG YIKES!

Website Transparency

  • Add a cookie identifier to your website (ie. an “Accept All Cookies” pop-up).
  • Update your privacy policy to clearly outline your data collection practices. 

Email Transparency

  • Add a double opt-in for email subscribers.
  • Include an option for opting out.
  • Implement a data access and deletion procedure.

Following these practices ensures you’re respecting the right of individuals to request: 

  • Access to inspect their personal info
  • Correction of errors in personal info
  • Transfer of their personal info to another entity
  • Erasure of their personal info
  • Consent for their personal info to be sold or used for targeted advertising

To dive even deeper into these laws, read this article (and check out their helpful chart) from Gunderson Dettmer. And if you need help updating your website or email settings, give Top Fox a shout.

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