This article was originally published in our exclusive Sly Fox email newsletter.
We’re here to fill you in on the latest news in digital marketing. Keep reading!
Top News
Is your website on WordPress? If you have the MW WP Form plugin, ensure you’ve updated it to the latest version. Scored at 9.8/10 for critical vulnerability, versions 5.0.1 or earlier of this plugin are highly suspectible to malicious, remote code execution. (This is just one reason why, at Top Fox, we never use plugins without our web team vetting them first).
Google delays the launch of Gemini, it’s new AI product, until 2024, previously anticipated to arrive this year. The postponement is due to challenges in handling non-English language queries.
Google just announced the support for profile page and discussion forum structured data for use in Google Search. Read more about what’s new in structured data from Google.
Instagram recently released a “Trend Talk” blog, in which they anticipate top social media trends. They note that Gen Z is mostly interested in using social media to keep up with friends and family. (We’ll be honest: this read is more fun than it is educational).
Notable Stats of 2023 & Predictions for 2024
Google Search’s ad tech platform revealed that 84% of marketing leaders are already leveraging AI tools in their digital advertising strategies. Additionally, 79% say that using AI tools has boosted their return on investment.
Just released yesterday, MAGNA’s advertising forecast states that advertising grew by 5.5% year-over-year. And, according to their report, Keyword Search remains the most popular ad format.
43% of people say they’d switch from their preferred brand to a second-choice brand if the latter provided a good privacy experience, as reported by Think with Google.
GroupM forecasts ad revenue growth through 2028. They also report that CPG, digital endemics, media entertainment, and tech industries contribute the most to global advertising.
