Many digital platforms have recently undergone updates that may impact your business, including:
Let’s talk about it.
Google is now REQUIRING that ALL advertisers be verified
As part of Google’s “transparency on the web” initiative, Google will require any biz running ads to submit documents for verification.
Once verified, each ad served to web surfers will show that the company is verified and where it’s located to increase user trust.
Google is currently alerting admins as each account becomes ready for verification and all info MUST be updated by March 30 or their account and ads will be paused.
Read more from Google Support.
YouTube Tests Podcast Management
YouTube is running an experiment that allows creators to upload podcasts in the YouTube Studio. These uploads will be viewable under a new Podcasts tab on Creators’ channels. YouTube says this move is an effort to “make it easier for creators to distribute their podcasts on YouTube.”
Hear more from YouTube.
Improvements to Sales Nav
We all know LinkedIn is the name of the game for B2B. And LinkedIn’s Sales Navigator only continues to prove itself in the corporate world.
What is Sales Navigator, you ask?
In one sentence, Sales Nav is LinkedIn’s sales management tool designed to help sales reps tap into the platform’s extensive network more effectively.
And they just made five improvements to enable users to sell deeper, faster. New features include:
- Relationship explorer to help users laser in on targeting, use LinkedIn’s first-party, real-time data, and quickly see who the right person is to reach out to.
- Personas that match your target customer profiles, and allow you to leverage them in Search, Homepage, or Account Page.
- LinkedIn-Powered Buyer Intent with datasets that enable sellers to find the buyers who are likely searching for a product.
- Improved Search Filters to help you spend less time looking through irrelevant leads with new spotlight filters and added features.
- CRM Auto-Save that provides a view of all the accounts the user is assigned to in CRM.
Meta’s Paid Verification
Meta recently announced that Instagram and Facebook will soon test a paid subscription service.
For $12-15 per month, Meta Verified will let users verify their account government ID, get a blue badge, extra impersonation protection, and direct access to customer support.
CEO Mark Zuckerberg says this move is about increasing authenticity and security across the platforms, but we’re not so sure.
Our opinion? Considering Facebook’s plummeting stock, this is a revenue-generating play.
What’s your take? Would you pay a monthly fee to verify your business account on Facebook and Instagram?
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