This article was originally published in our exclusive Sly Fox email newsletter.
Meta is redefining Facebook’s brand identity, according to a recent story. The decision to rebrand was made to:
- Elevate the most iconic elements of the brand
- Unify the brand across “product-to-marketing experiences”
- Create an expansive set of color
Facebook says they’ve incorporated “a more confident expression of Facebook’s core blue color that is built to be more visually accessible in our app and provides stronger contrast for the “f” to stand apart.”
Pictured below: old logo (left) and new logo (right).
While we’re big fans of brand and logo refreshes every few years, the changes feel relatively minor—and we wonder if the ordeal needed such a big announcement. What do you think?
