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How to Keep People On Your Website Longer

Did you know that about 65% of people use search engines, such as Google, to conduct product research before they make a purchase? To attract those people to your website, it is crucial to optimize it. Site optimization improves SEO and makes it easier for crawlers to index your website and find relevant keywords. 

The first three listings are the most frequently visited websites. Ideally, you want to be ranked first. Page-one ranking has a huge advantage over other websites because it has the highest click-through rate. 

Consider These Tips to Optimize Your Website and Keep People On Your Site Longer

1. Use Structured Content 

Crawlers easily navigate your website when the content is organized and structured. Use site maps to structure your website in a precise and relevant way. Mapping out your website before creating it makes the web development process much easier and efficient. Consider internal and external linking when you plan out your site. 

When you map out your website, use appropriate keywords in H1 and H2 tags. It’s easy to conduct keyword research on tools like SEMRush and the Hoth. The titles should use keywords so that the crawlers rank your website favorably.

2. Improve Page Speed 

The faster your website loads, the better. The more time someone waits while a website is loading, the higher the bounce rate. Consider how long it takes your website to load on both desktops and mobile devices. To improve page speed, use smaller media files and a simple website structure. Google’s Page Speed Insight is a great tool to test your website’s loading speed.

3. Utilize Internal and External Links

If you use another website’s information, link to them. Using backlinks improves your website’s credibility, plus it tells search engines that your content is reliable. It is also valuable to have other sites link to your website. 

Internal links are also important. They help individuals easily navigate through your website. As a rule of thumb, there should be at least one internal link on each of your pages. For example, you can learn more about Top Fox Marketing’s services here.

4. Test, Test, Test! 

Once your website is organized with keywords, internal and external links, it is time to test it before you launch it. A/B testing is a methodology to test the user experience. You want to use the variable that results in the highest conversion rate. 

Testing is important because the smallest difference can make the biggest impact on your conversion rate. For example, if you have a red “add to cart button” and a blue “add to cart” button, and the blue button results in a 40% higher conversion rate, then you should use the blue button when you launch your website. 

With these tools, you can optimize your website and land higher in people’s searches. The idea behind site optimization is to work smarter, not harder. You may have a beautiful website, but if it is not optimized then it will not drive traffic. 

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