The What, Why, and How of Account-Based Marketing

What the hype surrounding account-based marketing is all about and why you should join the party   If you haven’t already jumped on the Account-Based Marketing (ABM) bandwagon, you should. There’s a reason marketers are increasingly adopting this tactic… when done right, it works. First, what exactly is Account-Based Marketing?  Account-Based Marketing is a highly […]

5 Marketing Strategies to Tackle in 2020

Our world now moves at an astounding pace which means that the digital landscape is evolving at breakneck speed; is your business keeping up? Whether you sell financial services, high-tech products, or seashells by the seashore – your company’s bottom line lives and breathes by the ever-changing algorithms, technologies, and crawl patterns of the online […]

Demystifying Marketing Myths

From the day we’re born, we’re surrounded by myths – long-held beliefs spurred on through the ages by outrageous tales and the storyteller’s-cousin’s-neighbor’s-babysitter’s-great aunt who once knew someone to whom the urban legend occurred. Remember chain letters and Bloody Mary? History is fraught with myths later debunked by science and technology: The Earth is flat […]

Promotional Videos for Business

Sutula Marketing is pleased to announce that we’ve added promotional business videos to our catalog of expertise. By adding this service, we continue bringing all the facets of marketing together providing an efficient, effective, holistic approach with your customers in mind. When it comes to promoting your business – text is good, images are great, […]

Voice Over Work

Sutula Marketing is pleased to announce that we’ve added professional voice over work to our catalog of expertise. By adding this service, we continue bringing all the facets of marketing together providing an efficient, effective, holistic approach with your customers in mind. Our international roster of talent includes both male and female voices, available in […]

How to Balance Your Marketing Portfolio

The word diverse brings to mind many things: Diversification of funds Diversity in the workplace Income diversity Regardless of the subject, the sentiment is the same; there’s safety in numbers when balancing risk versus reward. Employees from different backgrounds, assets divided into numerous investments, multiple sources of income, or in this case – a balanced […]

How Successful Content Marketing is Done

According to a survey from the Content Council, 72 percent of marketers find content marketing offers a better ROI than magazine ads, while 69 percent believe this tactic to be more effective than direct mail or press releases. Impressive stats, especially when it’s estimated that 91 percent of all business-to-business (B2B) professionals use content marketing […]

How to Grow Your Audience by Posting Your Content on Medium

Pouring your heart and head into your content then not posting it on Medium, is like baking a big, beautiful birthday cake, then not inviting anyone to blow out the candles; it’s sad, wasteful, and makes zero wishes come true. You put a lot of time, energy, research, and wit into crafting an experience to […]

Want to Attract the Perfect Customer | Download This

Everyone is the hero of their own story – place your customer center-stage and the leads will follow. Data, statistics, charts, and graphs are a great way to display cold hard facts – but to persuade people – stories that show how you’ve helped someone get where they want to go work best. Case studies […]

First, know yourself

Who are you and what do you have to say? And more importantly, why should anyone listen? Publishing good-quality content can be difficult, but with the right tools, you can be more prolific than Stephen King… and know your audience just as well, too. So how do you get started? Should you draft a newsletter and […]