There are more active users on LinkedIn than ever before. Growing at a rate of 3 new members per second, LinkedIn boasts more than 930 million members.
Selena Rezvani, leadership author and speaker, believes the platform is outperforming Instagram and Facebook in part because of its stability.
She says, “On Instagram or TikTok there’s more frustration because what worked more than a year ago, or even six months ago, that got success and got tons of eyeballs doesn’t today. There’s more of a steadiness with LinkedIn.”
Plus, since LinkedIn is built for companies and employees, the content shared on the platform is typically less political, vulgar, and divisive than other social media sites.
Rezvani continues, “On LinkedIn you see people framing things with a little more tact when they disagree. Their employer might see it.”
LinkedIn has taken note of its popularity and is making an effort to add new features to keep users and advertisers on the platform.
One tool we love is the LinkedIn Ad Library, which lets users explore paid marketing campaigns. Additionally, the brand-new Branded Content Partnership feature enables users to search posts creators have marked as brand partnerships. For Influencers, spokespeople, and marketers, this tool could prove advantageous.