It’s hard to believe, but the holiday season is quickly approaching. To prepare for the first “AI-powered holiday season”, Meta has added new ad optimization tools, with the most notable being time-based budget scheduling.
According to Meta, “With budget scheduling, advertisers can choose to increase their daily budget to maximize promotional and sales opportunities. Before, an advertiser would have to manually adjust the budget at the desired time. After an advertiser’s promotional period ends their budget will automatically revert back to their daily budget that they initially set – no other steps needed.”
Meta is also testing new Shops ads integrations and is expanding the availability of Reminder ads and Promotional ads.