Whether you’re a B2B or B2C company, Google Ads can be a highly effective way to reach your target market. In fact, optimizing your marketing campaign for Google, the most popular search engine in the world, allows you to target your ads to the right people, control the cost, measure the success of your campaigns, and walk prospects through the stages of your sales funnel.
Google Ads is a marketing tool that falls under the pay-per-action (PPA) channel. Marketers can pay for as few or as many clicks, impressions, views, or conversions as they want through automatic bidding. Each time Google has ad space available, they run an auction. Your daily budget, along with the competition, determines if your bid wins the auction and your ad is served.
Google Ads are an investment, though it’s worth considering that the average return on investment for the platform is 200%, meaning for every $1 you spend, you earn $2.
Here are 5 reasons to use Google Ads:
- It’s Results-Oriented. You only have to pay for results. As the name states, you pay-per-action. There is no minimum investment required to advertise on Google, so any size business can use Google Ads (though we do have some recommended minimums to make sure your ad gets served enough). Using the micro-targeting tools – which include the use of geo targeting – is extremely effective for small businesses trying to reach very specific target audiences.
- It’s Measurable. Online advertising is much more measurable than other forms of marketing, such as billboards and TV ads. The pay-per-action metrics that Google Ads displays provides a granular level look at what is working well and what is not. Advertisers can quickly determine if a campaign is a money pit or if it is providing ROI.
- It’s Customizable. Google Ads offers hyper-targeting tools so that your campaign is customized to your individual needs. In Google Ads, you specify keyword match types, create ad extensions, and target specific locations around the world. Additionally, the platform allows for the creation of lookalike audiences (people who share characteristics with your current customers) and remarketing campaigns for those who have previously interacted with your business.
- It’s Engaging. There are eight types of Google Ads campaigns at your disposal. Each engaging in it’s own way and tailored to your individual products and services:
- Search – Text ads on Google search results
- Display – Image ads on websites or Gmail
- Video – Video ads on YouTube
- Shopping – Product listings on Google
- App – App promotion on numerous channels
- Smart – Simplified automated ads on Google and across the web
- Local – Drive customers to a physical location
- Discovery – Runs ads across Google’s open feeds
- It’s Fast. Some digital marketing tools, such as SEO, take time. Google Ads has almost immediate results, which can help new businesses work around the slow but effective SEO results. When you invest in Google Ads you get immediate impressions and clicks. The more relevant traffic to your site, the better.
The goal of Google Ads is to drive more traffic to your website, generating more leads and creating brand awareness. Google Ads can work for nearly any business. Along with other marketing channels, Google Ads can make a positive impact on website traffic and brand awareness and allows you to reach fitting audiences. If you need some help creating and posting Google Ads, reach out to Top Fox Marketing here!
