The story behind...

The Evolution of Top Fox, 2015-2022

Top Fox has been through quite the evolution since our company’s inception in 2015. Since then, we’ve effectively grown our team, capabilities, and clients. 

We’d like to walk through some of our biggest mile markers together—pun intended. It’s time for a hike. We’re in Boulder, after all!

Top Fox - Logo Trail Map

In 2015, Lindsay started Sutula Marketing. Why? Well, to be blunt, our CEO, Lindsay Sutula, didn’t want to get a job. Instead of working the regular 9-5 (or 7-6), Lindsay decided to do some consulting work. Turns out, she was pretty good at it.

By 2017, Sutula Marketing was a “grown up” company. Lindsay’s consulting business was so successful that she decided to bring on her first full-time employee. Enter: Alli Gordon. Today, Alli is known on the Top Fox team as our Webmaster and SEO wizard. Back in the day, Alli was a doer of all things—copywriting, social media, account management, and more. Alli has since honed in on her skillset, and is primarily doing the work that makes her jump for joy…which is SEO. To her, SEO is a big chess game—and she admittedly loves chess.

Two years later, in 2019, Sutula Marketing grew to the point that it made sense to put a focus on the team. Lindsay removed herself from the company name, and rebranded to become Top Fox Marketing. This new name not only refreshed the brand, but also positioned the company for further growth. Around this time, marketing guru Ali Kennedy joined the team. Lindsay saw the incredible amount of brain power stuffed in Ali’s head, and promptly snatched her up. Ali is a total marketing nerd, and works largely on strategy. Today, she is Top Fox’s Chief Marketing Officer.

That brings us to 2021. Top Fox grew into a 3D company. We refreshed our logo and brand deck, and brought on new talent. Oh, and let’s not forget to mention our beautiful new office on 29th street! The mountain views are incredible…and a great reminder that no matter where you come from, if you work hard enough, you can always reach the top. Mountains are steep, but with a good pair of shoes and a hefty bottle of water, you can always climb them. (Unless that mountain is Everest. We’ll sit out on that one). 

We’re only a few months into 2022, but we could not be more excited about the future. Early into the year, Gigi Nally joined the team as an Account Manager and Content Specialist. We are now able to offer our ever-growing client list additional capabilities and support. 

Top Fox is growing every. single. week. And we cannot wait to see what the future holds. Are you ready to join us on our trek? We’ve got an extra pair of sneakers waiting for you.

Watch our Evolution video here.

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