AI-driven marketing

The end of creativity

“There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.” 

That quote is from Niccolò Machiavelli, Italian diplomat and futurist of the late 1400s. While the Renaissance era was marked by the introduction of the printing press, we can apply Machiavelli’s sentiment to the technological innovations of the 2000s. In particular… Artificial Intelligence.

You knew where this was going, didn’t you?

The rapid evolution of AI in recent months—weeks, even—is as exhilarating as it is terrifying. Since the 1960s, computers’ speed and power have doubled just about every 1.5 to 2 years, so it’s safe to say that technology has always seen exponential progress. But AI has put the pedal to the metal.

new report projects the global Text-to-video AI Market size to reach USD 0.9 Billion in 2027, at a CAGR of 37.1%. We’re seeing that market grow rapidly in real-time.

Just this week:

And in the marketing world, WordPress is exploring AI integrations to troubleshoot plugin conflicts, establish publishing workflows, and provide asynchronous collaboration between users working on a website simultaneously.

Also, Meta plans to utilize AI in a multitude of ways across its platforms, including:

In the Q1 2023 report, CEO Mark Zuckerberg says, “Our AI work is driving good results across our apps and business.” The report adds, “This outlook reflects our ongoing build-out of AI capacity to support ads, Feed, and Reels, along with an increased investment in capacity for our generative AI initiatives.”

There’s more AI news to share, of course, but this is an email, not a novel. So let’s segue into our quick news segment.

How was that for a transition? Next time, maybe we’ll ask Chat GPT to whip up a transition with a bit more tact. Until then.

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