Short videos on the rise

Social media banned?

Every brand needs a refresh every once in a while. Whether it’s to cultivate a clearer message or better reflect your offerings, refreshes can help your brand maintain or earn market relevancy. But that doesn’t mean you have to reinvent the wheel. Take Magnum ice cream for example.

The old packaging for their Classic bars is extravagant, embellished with gold gradients and lavish chocolate textures. The new packaging withholds flamboyance, offering a simple yet flavorful design. Both designs are scrumptious, and the Magnum branding is apparent, but the new packaging is more modern. You can almost taste the chocolate coating.

You can also see, on Magnum’s website and social media, how the new style of packaging carries throughout the brand. That is to say, if you decide to update one aspect of your brand, you should update it all: logo, website, collateral, social media, the whole nine yards.

All this talk about chocolate is making us hungry! Let’s jump into the latest marketing news, shall we?

BREAKING: New Bill to Ban Social Media for Anyone Under 16

On Thursday, Feb 2, a House Republican rep introduced a bill to ban kids and teens under 16 from using social media. 

“We protect our children from drinking, from smoking, from driving. They can’t drive when they’re 12,” he said in an interview. “We should protect them from the impacts of social media,” says Chris Stewart.

Read more on the Washington Post.

Lead Forms on Instagram

Businesses got a huge win on Instagram this week. The app launched a new feature that allows businesses to add lead forms to their bio. We can hardly believe it! The feature allows you to customize both how the customer inputs info and how your biz receives it. Learn more about the new IG feature here.

LinkedIn Is Where It’s At

It’s only up from here for LinkedIn, according to the company’s Content Strategy Lead. Alexandra Rynne says, “LinkedIn Marketing Solutions surpassed $5 billion in revenue for the first time in July of 2022, and eMarketer projects that by 2024, LinkedIn will capture nearly 50% of all display ad spending and 25% of all digital ad spending.”

But wait, there’s more. If your company is not already posting newsletters on LinkedIn, you might want to consider it! LinkedIn is rolling out new features for newsletters, including:

  • One-click subscribe URLs
  • Embeddable buttons
  • Shareable links
  • Featured placement on profile
  • Custom SEO titles & descriptions (OMG!)

Our recent blog post outlined some additional tips and tricks for B2B orgs on LinkedIn. Check it out here.

PS: Are you subscribed to any LinkedIn newsletters? If so, which would you recommend? We’re big readers over here. ????

Keep it SHORT

Between TikTok, Instagram, and YouTube, we’re still seeing a rise in short video content. As a matter of fact, YouTube just launched ad revenue sharing for Shorts. That means YouTube creators can start earning from ads that run between videos in the Shorts feed. This is huge! With a monetary incentive, we can expect to see a surge in Shorts this year.

And if you’re into content creation, launching an ad campaign on YouTube could be a good move for your biz in 2023. Advertising on the Google Display network is a great way to start, as your ads will get served not only to users on YouTube, but also to users on:

  • Google Search
  • Google Discovery
  • Gmail
  • Google Maps
  • Google Play

Google ads are a great solution for reaching potential customers across a variety of channels and driving short-term traffic to your site. If you’re ready to launch your next ad campaign, reach out to our sly foxes at Top Fox Marketing.

Did you enjoy this post? Sign up to receive our monthly Sly Fox email newsletters!

Click to access the login or register cheese