The Latest

No Fluff Marketing Updates!

Let’s skip the fluff. No intro, no pleasantries, no-nonsense. This is an email, not a novel—we don’t need a prologue!

Besides, the digital marketing realm is simply bursting with updates, and we’re sure you’d rather spend time catching up on hot goss than reading a (super clever, slightly edgy) intro. From shifts in social media algorithms to platform refreshes and advertising rumors, we have so much to report! So without further ado, let’s get to it.

Psst: what’s your favorite summer read? We’re stuck on Where the Crawdads SingAnd with a movie on the way? How fun. Okay, okay. Onto the news—it’s hot off the Xerox!

Social Media Updates

Facebook is getting a facelift. To keep up with evolving consumer behaviors, the social media platform is changing its interface to look and act more like TikTok. Get the full scoop on The Verge.

Similarly, Instagram is now prioritizing Reels to compete with TikTok. However, the app is receiving flak for abandoning the foundation of its platform (a.k.a. photos), and they’re reconsidering platform updates.

Here’s what a Meta Spokesperson had to say: “Based on our findings and community feedback, we’re pausing the full-screen test on Instagram so we can explore other options, and we’re temporarily decreasing the number of recommendations you see in your feed so we can improve the quality of your experience.”

Read more about this social media controversy here.

Google Cookies

Have you heard of cookies? No, not the kind grandma makes! In internet lingo, cookies are data to identify users and track their behavior. Advertisers frequently use them.

Well, Google was supposed to do away with third-party cookies a while ago—except they’ve just delayed their removal again…to late 2024. Get more info here.

Digital Advertising Slowdown

We’re all experiencing the effects of inflation, and the biggest players in the digital world aren’t immune. Over the last quarter, YouTube, Snapchat, Twitter, and Facebook have all experienced a slowdown in ad sales.

Here’s what Snapchat’s CFO had to say about the slowdown: “Advertising spending—in particular, auction-driven direct response advertising—is among the very few line items in a company’s cost structure that they can reduce immediately in response to pressure on their top line or their input costs.”

Read the full story here.

Speed Round

Soul Cycle

SoulCycle offers to exchange used Peloton bikes for 47 free, in-studio classes in an interesting marketing move. Learn more about the Souls Reunited campaign here.

Spotify

Digital advertising may slow down across the board, but not for Spotify. The company reported 31% in advertising revenue year-over-year growth—a whopping $365 million. Check out Spotify’s Q2 shareholder deck for more details.

CocaCola

CocaCola is increasing its marketing spend to create more brand value even as prices increase. Learn more about their strategy.

Netflix

Netflix expects to roll out an ad-supported tier in early 2023. This could be a huge win for advertisers. Read all about it here.

Let’s Rewind

While we may not be able to predict the future of marketing with certainty, we can certainly reflect on its past. Below are a few marketing historical fun facts. And yes, if you’re nerdy like us, you’ll totally find these facts fun.

  • Edward David Jones taught the very first marketing class at the University of Michigan. Go Wolverines!
  • The first telemarketing firm started operating in 1957. DialAmerica paved the way.
  • The first mass blast email message was sent in 1978 to 600 people. What a crowd!
  • SEO marketing emerged in 1995. For context, Google wasn’t even founded until 1998.

Are you ready to enhance your digital presence?

You’ve come to the right place. From branding and content to strategy and execution, our team at Top Fox excels at all things marketing. Let’s talk—reach out to hello@topfoxmarketing.com.

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