Marketing with nostalgia

McDonald’s knows marketing

For better or for worse, McDonald’s knows how to market its product.

Playing on the power of nostalgia, Mcdonald’s is introducing the “As Featured In Meal,” which—for a limited time (another great marketing tactic)—allows fans to “relive the magic of their favorite characters and artists with one of three main menu items and sides.”

Ba da ba ba ba, we’re loving it. Er—the marketing finesse, that is, not the nuggets.

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