Did you know that case studies are one of the most powerful marketing tools for attracting new business, shortening your sales cycle, and enhancing your company’s reputation? In fact, 73% of the most successful marketers reported using case studies to do just that. SaaS marketers said that case studies were the most effective marketing tactic for closing new business.
That’s because case studies paint a vivid picture for your potential clients by demonstrating how you’ve solved the problem for other clients. But here’s the really good news: writing a case study doesn’t have to be complex. If you follow these simple guidelines for how to write a marketing case study, you’ll have an asset that can make a significant impact. Let’s get started!
Step 1: Choosing the Best Case and Client
Before you start writing, you’ll need to select the best case and client. The client you choose will have the same persona as the prospective client you will attract. In other words, think carefully about which client, case, and problem you want to highlight because what you put out is likely what you’ll get back.
An important note: make sure that you have consent from the client you want to feature. You’ll need to ensure that you’re complying with any restrictions or policies your client may have in place for this sort of thing.
Once that’s nailed down, it’s time for the fun…
Step 2: Interviewing Your Featured Client
If you’re looking for the best tips on how to write a marketing case study, this is one of the most important. Including direct quotes and testimonials from your client adds authenticity to your case study. This helps build trust with your readers, who likely consider trust to be one of the major factors in their buying decisions.
There are several questions that you can ask your client that will give you better insight, including questions about the problem you were able to solve for them, the results of your solution, and what might have happened had your client not had access to your services.
Step 3: How to Write a Marketing Case Study
Now, it’s time to actually sit down and write your case study. But where do you start?
Start by looking at the story you’re trying to tell. Your case study should have a beginning (the problem or challenge your client faced), a middle (your solution), and an end (the final results). It also helps to stay specific. Don’t try to showcase all your capabilities in a single case study (remember, you can write more than one!). Instead, choose one specific service and show how you went above and beyond for your client with that service.
Aside from that, you should also enhance your story with tangible numbers and data. If you can quantify the results you were able to achieve for your clients, it lends credibility to your case study that vague and ambiguous statements do not. For instance, is it more impactful to say that you doubled a website’s traffic or that a website’s traffic increased by 123% in 6 months? Details matter and your potential clients will be happy to see them.
And finally, remember to write with a strong, distinctive voice and don’t get caught up in the word count. Use the words that you need to tell the story most effectively and leave it at that.
Step 4: Sending it Out Into the World
The last step in how to write a marketing case study involves showing it to the world! Before you send it out, double-check your titles and headers to make sure your styling is consistent and that the case study has a good flow that makes sense.
Once that’s done, you’ll want to consider how you’ll get your case study into the hands of your ideal client. You should always have a space on your website for your case studies. You can also share your case study on social media, send it out in an email blast, and feature it in any video content that you might create.
Do You Want More Guidance on How to Write a Marketing Case Study That Makes an Impact?
Top Fox Marketing provides comprehensive digital marketing services for service-based organizations, including the formulation and execution of effective case studies. We specialize in equipping businesses with a dedicated, outsourced marketing department using laser-focused strategies that deliver extraordinary results.
You can also check out our case studies for some examples!
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