A fractional marketing department can bring the same (or better) expertise, can save you time and money and brings a full bench strength of highly vetted marketing specialists.
The money saved by hiring a fractional marketing department will certainly boost your bottom line, but it’s not all your business will gain. Whether they’re reinvigorating your in-house marketing crew or completely revamping your strategy; the experience, passion, and dedication your fractional agency brings are priceless. Contact us to discuss hiring our team to boost your company’s profits and performance, today!
What Is It?
Fractional marketing agencies can run all aspects of a company’s brand awareness and lead gen efforts or can work with existing employees to implement strategic plans and tactics. Regardless, fractional teams offer senior level guidance and full-scale marketing services for a fraction of the cost of an in-house department. Take a look at how much it costs to hire a full-time employee for each of the positions handled by a fractional marketing team, (if you don’t have a calculator it equals $752,500!)
Who Are They?
You may be wondering how a group of outsiders could possibly understand your business, products, brand, and customers.
Your fractional team is made up of professional marketers who immerse themselves in your company from day one. As part of the onboarding procedure, they’ll analyze your product, target audience, industry, internal processes, existing data, accomplishments, failures, and current projects. Part of their skillset is the ability to work with numerous organizations, in multiple industries, gaining and applying knowledge and best practices along the way. A good team will eagerly share their proven track record of profitable results.
What Do They Do?
A fractional marketing department can complete project-based work if that’s all you need. Used to their full capacity, however, your team will work with you from assessment all the way through execution and customer retention. The following is a sample of available services:
- Strategy assessment and development
- Finding growth opportunities
- Current process optimization
- Buyer persona development and targeting
- Improving ROI on all marketing channels
- Discovering both organic and paid marketing opportunities
- Optimizing RoAS and ROI budgets
- Executing complex marketing tasks
- Utilizing the best marketing tools available
- Setting KPI analytic benchmarks
- Content creation
- Graphic design
- Lead generation
- Social media
- Website design and maintenance
Why It Works!
In today’s saturated and competitive environment, your business needs shrewd, penetrating marketing to get ahead. Fortunately, hiring smart, competent minds to come up with creative ways of engaging your target audience is no longer only affordable to the Fortune 500. A fractional team with high-level marketing expertise is now within reach for your organization. Contact us to discuss how we can help you increase your awareness and generate leads.