Between AI’s rise, SEO strategies, and social media developments, we’ve got a lot of marketing news to share this week. Read to get the scoop on the latest in digital marketing.
Digital Marketing Highlights
Don’t neglect SEO: Google makes at least 3,000 algorithm updates per year.
Look out, Twitter: Meta says it will release its Twitter-esque app mid-July.
Is AI coming for your job? A new report from Forrester says 7.5% of the ad agency workforce will be replaced by AI
On that note, a recent Bynder study finds that 55% of marketers are using AI in the content production process.
Uh oh—research finds that 80% of YouTube ads violate terms of service, and advertisers are demanding refunds.
Have you transitioned your site’s analytics to GA4 but are confused by the interface? If so, try out this new ChatGPT plugin.
Good news for those looking to advertise on socials: Meta has expanded Reels Ads to Instagram, previously available only on Facebook.
