Google has introduced new Discovery Ad features in an effort to help advertisers grow demand. These features seek to capitalize on the 91% of internet users that take action right after discovering something new. Improvements include:
- Product feeds that show consumers items based on their interests and intent and can be paired with video action campaigns.
- Product-level reporting that allows advertisers to track performance in product feeds against metrics like impressions or clicks.
- Data-driven attribution that gives credit for conversions based on how people engage with your ads and uses your account data to determine which campaigns have the greatest impact on your business goals.
- Conversion Lift experiments that let advertisers measure incremental conversions based on users or geography.
Are you advertising on Google? Whether you’re B2B or B2C, we always recommend a strong digital advertising strategy. Reach out if you want to chat about how Top Fox can help!