Industry experts weigh in: 2023 marketing predictions
We’re halfway through the year, so it’s a good time to check in on 2023 marketing predictions. What did industry leaders predict in January, and what does the landscape look like now? Value-based messaging In January, the economy was projected to slow down. To engage cost-conscious consumers, businesses were forecasted to rely on value-based messaging […]
The power of blogging
Boosting SEO, Thought Leadership, and Brand Recognition In today’s fast-paced digital landscape, where ideas and perspectives flow freely, blogging remains a steadfast favorite among businesses. It serves as a powerful platform for companies to showcase their unique personality, core values, and forge meaningful connections with their target audience. With its roots tracing back to 1994, […]
The ROI of SEO
With economic uncertainty ahead, many companies are evaluating which marketing efforts really turn the dial for their biz. That includes SEO. According to this survey, 56% of small businesses don’t use SEO or aren’t sure if it’s part of their marketing strategy. Wow! As a relatively low-cost marketing tactic, every business, no matter how large or small, should […]
Keywords and Content: How (and Why) to Marry the Two
How to get your website to rank higher on Google with keyword-rich content Content and SEO aren’t novel topics. We’ve talked about both on the Top Fox blog, and we’ve even discussed how content marketing can boost your SEO. But in truth, we’ve only peeled back the outer skin of the jumbo onion that is […]
The Difference Between Google Ads and Organic Search
Not all results are created equal. The results returned when you type a query into Google are not equal. That’s not to say that the websites displayed on the results page won’t answer your question—or lead you to the must-have styles of the season—the distinction is how they arrived. In this article, we explain the […]
Put Humans First
Whether welcoming the new year with open arms, or mindlessly dating documents “2022” until mid-June, 2023 has arrived—and it’s here to stay. Well, at least for the next 12 months. While the new year brings personal resolutions, it also prompts business developments. New trends have already begun to emerge across various industries, and marketing is […]
Prevent Google from Dinging Your Website on Mobile
Digital platforms are always evolving. Google recently implemented new accessibility requirements for mobile websites. If you don’t make the necessary updates to your website, it could negatively impact your SEO. Here is a quick overview: Text must be big enough for everyone to read Buttons have to be large enough to be easily clickable There […]
The Four Best Practices to Optimize Your Website
Search Engine Optimization (SEO) is an important component for every website because it is, literally, the way customers find your business. Proper optimization makes your site visible to search engines, improves user experience, and increases site ranking, all of which drive relevant website traffic. If you have a beautiful website with poor SEO, your potential […]
Boost your SEO with Content Marketing
While the phrase, “If you build it, they will come”, may work in baseball, it’s most certainly no guarantee in business. Case in point, the millions of beautiful, trustworthy, informative websites you’ve never seen, owned by companies of which you’ve never heard. These days, competitive digital marketing requires major league SEO and a game-winning strategy […]
9 Ways Your Team Can Help with Marketing Efforts
Top Fox Marketing loves helping our clients any way possible, which is why we came up with these simple steps to help with your own team’s internal marketing efforts. Many of these tips are free and increase your chances of retaining current clients and gaining new ones. Be Proactive on Social Media Consistency is key. […]
