The Difference Between Google Ads and Organic Search
Not all results are created equal. The results returned when you type a query into Google are not equal. That’s not to say that the websites displayed on the results page won’t answer your question—or lead you to the must-have styles of the season—the distinction is how they arrived. In this article, we explain the […]
How to Design Landing Pages That Convert
You can lead a prospect to a landing page, but you can’t make them convert…or can you?! Of course you can, if your product is a good fit for their needs AND you speak their language! Knowing your audience is the key to creating landing pages that convert. Now, ask yourself: “Who is my ideal […]
LinkedIn B2B Tips and Tricks
Why Your Business Should Use LinkedIn Even though it seems like people are only on Facebook, Instagram, or TikTok these days, LinkedIn is still excellent for promoting your brand on social media. While many assume that LinkedIn is only for job seekers, it can be a great tool for promoting your business. LinkedIn is a […]
Bring in More Business With a Google Performance Max Campaign
It is now possible to harness Google’s extraordinary algorithm to promote your own business, and we’re going to show you how! Sometimes it’s creepy…you walk into a store and up pops a coupon on your phone. Or you linger for a little longer than usual on a YouTube ad for socks, and suddenly every website […]
Facebook Got a Facelift
Let’s skip the fluff. No intro, no pleasantries, no-nonsense. This is an email, not a novel—we don’t need a prologue! Besides, the digital marketing realm is simply bursting with updates, and we’re sure you’d rather spend time catching up on hot goss than reading a (super clever, slightly edgy) intro. From shifts in social media algorithms to […]
Seasonal Marketing Strategies for the Holidays
When it comes to holiday marketing strategies, it’s often overwhelming to plan seasonal campaigns and come up with fresh ideas. This year, rather than recycling old marketing materials, be creative and entice customers into interacting with your brand. To help you get started, here are a few tactics to freshen up your digital presence and […]
5 Reasons to Use Google Ads
Whether you’re a B2B or B2C company, Google Ads can be a highly effective way to reach your target market. In fact, optimizing your marketing campaign for Google, the most popular search engine in the world, allows you to target your ads to the right people, control the cost, measure the success of your campaigns, […]
The What, Why, and How of Account-Based Marketing
What the hype surrounding account-based marketing is all about and why you should join the party If you haven’t already jumped on the Account-Based Marketing (ABM) bandwagon, you should. There’s a reason marketers are increasingly adopting this tactic… when done right, it works. First, what exactly is Account-Based Marketing? Account-Based Marketing is a highly […]
Generate High-Quality Leads with LinkedIn Product Pages
If you’re in the business of B2B software, LinkedIn just made generating high-quality leads a whole lot easier! In today’s digitally driven world, it’s no secret that access to technology has produced a legion of savvy shoppers. In fact, 87% of buyers conduct online research before making a purchase. Therefore, providing prospects access and insight […]
3 New Paths to Take With Your 2020 Events Budget
Many companies would agree that the most effective way to connect with clients and prospects is with the kind of personal interaction found at events, conferences, tradeshows, and conventions. Unfortunately, the coronavirus crisis has caused the cancellation or postponement of these types of mass gatherings for the foreseeable future. When businesses miss these in-person opportunities, […]
