4-Step Recipe for B2B Marketing Strategy Success

b2b marketing recipe

Is a Custom B2B Marketing Strategy Worth It? In our professional opinion—yes! As you know, the purpose of B2B marketing is to familiarize other businesses with your brand name, help them understand the value of your product or service, and convert them into customers or clients.  Without a clear understanding of your business goals and […]

Our Favorite Retro Fourth of July Ads

fourth of july ads

This article was originally published in our exclusive Sly Fox email newsletter. Today, the bright summer sun ☀️ will beam down on lively backyards across the USA. Americans across the country will fire up grills, pile picnic tables with fresh-baked pies, and hand their kiddos shimmering sparklers. The day is new, spirits are high, and most workers have […]

The Difference Between Google Ads and Organic Search

Google Ads and Organic Search

Not all results are created equal. The results returned when you type a query into Google are not equal. That’s not to say that the websites displayed on the results page won’t answer your question—or lead you to the must-have styles of the season—the distinction is how they arrived. In this article, we explain the […]

How to Design Landing Pages That Convert

Landing Page Conversions

You can lead a prospect to a landing page, but you can’t make them convert…or can you?! Of course you can, if your product is a good fit for their needs AND you speak their language! Knowing your audience is the key to creating landing pages that convert. Now, ask yourself: “Who is my ideal […]

Bring in More Business With a Google Performance Max Campaign

google performance max

It is now possible to harness Google’s extraordinary algorithm to promote your own business, and we’re going to show you how! Sometimes it’s creepy…you walk into a store and up pops a coupon on your phone. Or you linger for a little longer than usual on a YouTube ad for socks, and suddenly every website […]

Seasonal Marketing Strategies for the Holidays

Holiday marketing

When it comes to holiday marketing strategies, it’s often overwhelming to plan seasonal campaigns and come up with fresh ideas. This year, rather than recycling old marketing materials, be creative and entice customers into interacting with your brand. To help you get started, here are a few tactics to freshen up your digital presence and […]

5 Reasons to Use Google Ads

google ads

Whether you’re a B2B or B2C company, Google Ads can be a highly effective way to reach your target market.  In fact, optimizing your marketing campaign for Google, the most popular search engine in the world, allows you to target your ads to the right people, control the cost, measure the success of your campaigns, […]

3 New Paths to Take With Your 2020 Events Budget

digital advertising

Many companies would agree that the most effective way to connect with clients and prospects is with the kind of personal interaction found at events, conferences, tradeshows, and conventions. Unfortunately, the coronavirus crisis has caused the cancellation or postponement of these types of mass gatherings for the foreseeable future. When businesses miss these in-person opportunities, […]

Grow Your Business by Outsourcing Your Marketing Department

people in a business meeting looking at a white board

A fractional marketing department can bring the same (or better) expertise, can save you time and money and brings a full bench strength of highly vetted marketing specialists. The money saved by hiring a fractional marketing department will certainly boost your bottom line, but it’s not all your business will gain. Whether they’re reinvigorating your […]

3 Reasons Your Business Needs a Marketing Agency

two women talking in front of laptop computer

Running ads is not a marketing strategy. Posting a price list on Facebook, once a week, is not a marketing strategy. Handing out business cards at your kid’s soccer game is not a marketing strategy. Marketing is an art, a science, and a full-time job…but it’s not your job. Your job is putting every ounce […]

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