Witch’s Rock Surf Camp
Background
Witch’s Rock Surf Camp provides guests with an authentic surf experience. Surfing is about having fun and celebrating life. They wanted to attract new guests and keep their past guests all in the family.
Services
- Advertising
- Branding
- Content Marketing
- Email Marketing
- Google Ads
- Logo
- Photography
- SEO
- Social Media
Mobile Integration
we’ve got it covered
Summary
More than 50,000 guests have stayed at Witch’s Rock Surf Camp since their inception in 2001. Top Fox Marketing came aboard in 2017 to take the company’s brand and marketing strategies to the next level. Witch’s Rock Surf Camp now books out months in advance.
Objectives
- Elevate Witch’s Rock brand to stand out among other surf camps
- Increase reservations and encourage return visitors
- Create clear, cohesive and exciting content across all channels
- Drive best-in-class user experiences online and onsite at the camp
Strategy & Implementation
- Created a new logo and brand package
- Built a communication strategy to announce the rebrand
- Optimized a Google Ad campaign to drive traffic in target areas
- Developed and executed a content strategy that included email newsletters and social media
Results
- Elevated brand and messaging
- Booked camp capacity
- CPC improved by 57% year-over-year
- CPC reduced from $2.31 to $0.97 year-over-year
- Lead count improved by 134% year-over-year
- Improved social media reach and engagement
Achieve results
with beautiful photography!
The communication with TFM was fast, easy and if we ever had any questions or feedback, they were always open. They went above and beyond in making sure that we were ahead of our sales goals and in any trying months, they helped brainstorm different ideas to help increase our productivity. They really focused on honing in on our brand marketing and encouraging our customers to really engage with our experience, either pre-arrival or post-stay. We highly recommend Top Fox Marketing!
-Shawna Mullen, Director of Sales
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