Telluride Truffle
Project Brief
Telluride Truffle came to Top Fox with a desire to revamp their digital marketing presence: social media, email newsletters, the whole nine yards. Top Fox enhanced Telluride Truffle’s organic online content and created a consistent marketing cadence—but in order to see results, we needed to support this content with paid advertising. Since Telluride Truffle has an online store as well as three physical locations, Top Fox launched a strategic Performance Max campaign to drive both website and foot traffic. The results speak for themselves: in just one month 294 people visited a Telluride Truffle retail location after engaging with the ads. That’s what we call success.
Objectives & Strategy
– Generate sales, both online and in-store
– Increase Telluride Truffle’s brand awareness across the country
– Bring the Telluride Truffle brand story to life
– Capture a greater market share of chocolate-lovers
– Capture a greater market share of corporate gift giving
– Craft a robust marketing plan
– Consistent quality posts across social media platforms
– Optimize email marketing campaigns
– Launch targeted Performance Max ad campaign
The Results
– 294 people visited the stores after engaging with the ads, in one month
– 135 people got directions via the ad, in one month
– 9 clicks to call, in one month
– Our CPConversion decreased from $16.38 to $5.57, in one month
– “Telluride Truffle” is our top search term
– Social media net audience growth increased by 400% over the previous month
– Video views increased by 132%
– Instagram engagements increased by 80%
Achieve Results
with a Performance Max campaign
Client Background
In 1997, Patty Denny started her company in the beautiful box canyon of Telluride, and named it Telluride Truffle. She had long dreamed of building a successful business, and made it a reality with her delectable handmade truffles. Today, the company has three retail locations throughout Colorado, as well as a thriving online business.
"I've seen an increase in both foot and website traffic since launching a Performance Max campaign with Top Fox! Thank you!"
Patty Denny, Founder, Telluride Truffle
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