Nourish Colorado
Background
Nourish Colorado is reshaping Colorado’s food system by shifting the food supply chain into a true food value chain. They pursue systemic change by engaging in state and federal policy advocacy, managing innovative programs, and developing community partnerships and grassroots networks to employ multiple-win strategies that rebalance the food system and create healthy food environments.
Services
- Content Marketing
- Copywriting
- Fundraising Strategy
- Graphic Design
- Messaging & Positioning
- SEO
- Website Development
Strategic positioning
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Summary
In pursuit of systemic change to rebalance the food system, Nourish Colorado continually ran into issues when applying for grants and raising money from corporations and the community. The non-profit teamed up with Top Fox to pivot their fundraising strategy and rebrand—which meant they needed a new name, logo, website, and talking points. Together, we successfully repositioned Nourish Colorado’s messaging to address policies around food insecurity. Now, the non-profits’ new branding cohesively ties into their messaging and drives a more impactful discussion.
Objectives
- To build out a new fundraising strategy and support material
- To create a new name and brand that will evoke emotion
- To create a new website that speaks to this important work
Strategy & Implementation
- Implemented brand messaging and strategy
- Worked in partnership with a graphic designer on logo and branding
- Wrote website copy
- Built new website and implemented SEO
- Created sponsorship deck and outreach strategy
Results
- Stunning new logo and digital presence
- Successful repositioning of messaging
- New approach to fundraising
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