Campaign garners attention of thousands

The Art of Change with Nancy Levin

Project Brief

Master Life Coach, Nancy Levin sought to engage with a new audience and nurture top-of-funnel leads. Top Fox Marketing launched a three-pronged campaign to build Nancy’s email list, drive revenue, and sell copies of Nancy’s newest book, The Art of Change.

The campaign consisted of an eight-touch series of weekly Book Club emails filled with prompts and videos, culminating in a live workshop with Nancy.

After creating the key messaging for this campaign, we developed the user journey. Nancy Levin’s target audience was driven to a campaign-specific landing page where visitors were encouraged to register for the Book Club.

Traffic was generated through a combination of Facebook advertising, organic social media, promotional emails, and a podcast ad.

To gather additional emails, we created a pop-up on the Nancy Levin website with a gated offer—this captured users who weren’t quite ready for purchase. The campaign was a great success!

Objectives & Strategy

Build & nurture email list

– Website landing page

– Pop-up with gated free offer

– Targeted Facebook ad campaign

– Ad read on the Your Permission Prescription podcast

– Organic social media posts

– Craft series of promotional and nurture emails

– Promote Book Club in bi-monthly newsletter

Drive revenue

– Charge fee for workshop

– Sell copies of The Art of Change by promoting book in series of promotional and nuture emails

The Results

– 227,000+ Facebook ad impressions

– 13,000+ Facebook ad clicks

– 5.77% Facebook ad CTR

– 3,200+ landing page views

– Top viewed page on website (33% of total traffic)

– 260+ new email subscribers

– 150+ orders

Nancy Levin Iphones

Get clicks

with a targeted Facebook campaign

nancy levin logo

Client Background

Bestselling author, founder & CEO of Levin Life Coach Academy, and host of Your Permission Prescription Podcast, Nancy Levin trains life coaches, aspiring coaches — and anyone who wants to add coaching skills to their current career — to elevate their life and business.

As the founder of Levin Life Coach Academy, Nancy Levin offers in-depth coaching and training programs designed to support students and clients to make themselves a priority and set boundaries that stick.

Nancy Levin laptop

Convert Users

with an optimized landing page

the art of change tablet

Ready to launch your marketing campaign?