Master Life Coach, Nancy Levin sought to engage with a new audience and nurture top-of-funnel leads. Top Fox Marketing launched a three-pronged campaign to build Nancy’s email list, drive revenue, and sell copies of Nancy’s newest book, The Art of Change.
The campaign consisted of an eight-touch series of weekly Book Club emails filled with prompts and videos, culminating in a live workshop with Nancy.
After creating the key messaging for this campaign, we developed the user journey. Nancy Levin’s target audience was driven to a campaign-specific landing page where visitors were encouraged to register for the Book Club.
Traffic was generated through a combination of Facebook advertising, organic social media, promotional emails, and a podcast ad.
To gather additional emails, we created a pop-up on the Nancy Levin website with a gated offer—this captured users who weren’t quite ready for purchase. The campaign was a great success!
Build & nurture email list
– Website landing page
– Pop-up with gated free offer
– Targeted Facebook ad campaign
– Ad read on the Your Permission Prescription podcast
– Organic social media posts
– Craft series of promotional and nurture emails
– Promote Book Club in bi-monthly newsletter
– Charge fee for workshop
– Sell copies of The Art of Change by promoting book in series of promotional and nuture emails
– 227,000+ Facebook ad impressions
– 13,000+ Facebook ad clicks
– 5.77% Facebook ad CTR
– 3,200+ landing page views
– Top viewed page on website (33% of total traffic)
– 260+ new email subscribers
– 150+ orders
with a targeted Facebook campaign
Bestselling author, founder & CEO of Levin Life Coach Academy, and host of Your Permission Prescription Podcast, Nancy Levin trains life coaches, aspiring coaches — and anyone who wants to add coaching skills to their current career — to elevate their life and business.
As the founder of Levin Life Coach Academy, Nancy Levin offers in-depth coaching and training programs designed to support students and clients to make themselves a priority and set boundaries that stick.
with an optimized landing page
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