Fusion Sport

Sleek new website

Background

Smartabase by Fusion Sport is the premium human-centered performance platform for data-driven elite sports teams and military organizations. The global company combines technology, expertise and community to collect, analyze and provide holistic, near real-time performance data for people and organizations to drive better decisions and outcomes. 

Services

  • Graphic Design
  • SEO
  • Website Development
Fusion Sport Computer Mockup

Stunning websites

It’s what we do best.

Summary

A global technology company, Smartabase by Fusion Sport was in desperate need of a website rebuild. Their website did not serve their needs, as it was neither functional nor aesthetically pleasing—it was full of clunky code on the backend and massive header images on the frontend. Not only was the website’s performance incredibly slow, but much of it was hard-coded or overly complex, making it difficult and inefficient for the Fusion Sport team to update the website. Top Fox Marketing stepped in to rebuild the site. It took several months of diligent, detailed work: project planning, design, development, testing, and so many spreadsheets!

The new website would also require a messaging pivot. Smartabase needed an audience-centric site, both in terms of messaging and user experience, to help move people through the buyer’s journey more effectively. Top Fox and Fusion Sport worked to ensure that no matter how a person lands on the Smartabase website, users would quickly understand what Smartabase is, who they help, the specific benefits to them, and how Smartabase is different from competitors. Smartabase’s website needed to answer users’ questions, and intrigue them enough to download one of our assets or request more information. 

The website project kicked off with a messaging session and website audit including keyword research. This pre-build work was not only instrumental in deciding that Fusion Sport needed to rebuild their website, but also contributed to the success of the project.

Then, Top Fox built the website using WordPress and Elementor, making the website mobile-responsive and easy-to-edit (two very important features that the Fusion Sport team required). Top Fox and Fusion Sport worked hand-in-hand for several months to build a beautiful, functional website—and the results speak for themselves.

Objectives

  • Rebuild the website to make it audience-centric, both in terms of messaging and user experience, to help move people through the buyer’s journey more effectively.
  • Rebuild website to make it editable and optimized for speed, user experience, and SEO.

Implementation & Strategy

  • Designed custom website pages
  • Developed WordPress/Elementor website 
  • Implemented on-page and technical SEO
  • Optimized for Performance

Results

  • Beautiful new website with improved metrics:
    • Links from an F to an A
    • Usability from a C to an A+
    • On-Page SEO from a B to an A+
    • Overall Performance from a C to an A

Mobile Integration

We’ve got it covered.

“For the first time in 20 years I can say that I’m absolutely thrilled with our site. I had the chance to review it the other day and couldn’t find a single thing I wanted to change. Congratulations on a job well done.”

-Dr. Markus Deutsch, CEO

“The Top Fox team was collaborative, responsive, and dedicated to answering any questions or concerns we had. We could not have asked for a better partnership on this huge website project.” 

-Jen Casson, Content Marketer

Custom designs

you can bet on it.

Let’s create awesome Together