Epic River

Lead generation soars

Background

Epic River automates the loan closing process for community banks and credit unions by pairing healthcare practices with a local community financial institution to service the patient loan. This way, the healthcare practice gets the cash flow they need, the financial institution gets a new deposit account and the patient gets a loan term they can afford.

Services

  • ABM Marketing
  • Content Marketing
  • eCommerce
  • Email Marketing
  • Graphic Design
  • SEO
  • Video
  • Website Development
saas marketing

Targeted Marketing

we’ve got you covered

Summary

Founded in 2005, Epic River was built to automate the loan closing process. They offer a complex product suite but struggled to tell their story and unique value proposition, as well as define a repeatable process for lead generation. That’s where Top Fox Marketing came in. Top Fox partnered with Epic River to build and execute successful marketing campaigns.

Objectives

  • Enhance brand story across all digital platforms
  • Define targeted accounts and create an ABM strategy to acquire the right customers
  • Generate new leads and grow client base

Strategy & Implementation

  • Developed a key messaging by target audience for sales and marketing
  • Built a repeatable process from lead qualification to close
  • Produced an explainer video to show the value proposition
  • Wrote new, impactful website copy
  • Redesigned and rebuilt website
  • Built an ABM campaign for target institutions and companies
  • Created inMail and LinkedIn ad campaigns by target audience

Results

  • An efficient, effective, repeatable lead generation engine built to positively impact community financial institutions, healthcare providers, small businesses and individuals who need access to capital
  • Several leads a week for Revenue Cycle Management companies (this is good for their industry)

Want to see what services drive results like this?

saas marketing

Achieve results

with targeted ads!

“Top Fox is the most organized and creative marketing company I have used. On-time and on-budget but most importantly, their marketing campaigns have been very successful.” 

-Brian Kosar, CMO

Print materials

you can bet on it

saas marketing

LinkedIn Advertising

we know how to get you meetings

marketing agency

Ready to launch your marketing campaign?

Click to access the login or register cheese

Sly Fox

Get the inside scoop! We stay up-to-date on the latest digital marketing trends so you don’t have to.

(Don’t worry about spam—we only send two emails per month.)