Epic River automates the loan closing process for community banks and credit unions by pairing healthcare practices with a local community financial institution to service the patient loan. This way, the healthcare practice gets the cash flow they need, the financial institution gets a new deposit account and the patient gets a loan term they can afford.
Services
ABM Marketing
Content Marketing
eCommerce
Email Marketing
Graphic Design
SEO
Video
Website Development
Targeted Marketing
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Summary
Founded in 2005, Epic River was built to automate the loan closing process. They offer a complex product suite but struggled to tell their story and unique value proposition, as well as define a repeatable process for lead generation. That’s where Top Fox Marketing came in. Top Fox partnered with Epic River to build and execute successful marketing campaigns.
Objectives
Enhance brand story across all digital platforms
Define targeted accounts and create an ABM strategy to acquire the right customers
Generate new leads and grow client base
Strategy & Implementation
Developed a key messaging by target audience for sales and marketing
Built a repeatable process from lead qualification to close
Produced an explainer video to show the value proposition
Wrote new, impactful website copy
Redesigned and rebuilt website
Built an ABM campaign for target institutions and companies
Created inMail and LinkedIn ad campaigns by target audience
Results
An efficient, effective, repeatable lead generation engine built to positively impact community financial institutions, healthcare providers, small businesses and individuals who need access to capital
Several leads a week for Revenue Cycle Management companies (this is good for their industry)
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“Top Fox is the most organized and creative marketing company I have used. On-time and on-budget but most importantly, their marketing campaigns have been very successful.”