Can Source
Background
CanSource is the leading shrink sleeve label maker for aluminum cans in the U.S., specializing in custom packaging for the craft beverage industry. With six facilities strategically located across the U.S., CanSource is able to serve customers from around the country with efficiency and speed.
Services
- Content Marketing
- Copywriting
- CRM Setup
- Digital Advertising
- Email Marketing
- Google Ads
- Graphic Design
- SEO
- Website Development
Business growth
we’ll make it happen
Summary
CanSource honors craft makers by taking extra special care in their custom canned beverage sleeves. Top Fox began working with CanSource in 2019 to grow their lead generation and customer base. The results of this fruitful partnership speak for themselves. CanSource has been named on the Fastest Growing Company list for more than five years, and has opened three new manufacturing facilities. We’d call that a success.
Objectives
- To grow loyal customer base
- To increase lead generation
- To expand operations
Implementation & Strategy
- Extracted brand guidelines from existing logo
- Created segment specific content, designed and built website
- Implemented targeted Google Ads campaigns
- Set up CRM and lead routing through HubSpot
Results
- Increased leads
- Drip campaigns and sales enablement increase efficiency
- Blog picked up by the Wine Industry Network
- Two new manufacturing facilities
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Top Fox gets CanSource a syndicated column on Wine Industry Network
“The Top Fox team is our company’s go-to resource for any and all things marketing. The communication, quality of work and team expertise is best in class. We trust them as though they are a part of our own organization.”
-Paige Sopcic, CEO
Print advertising
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Sales enablement
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