Grow Your Business by Outsourcing Your Marketing Department
A fractional marketing department can bring the same (or better) expertise, can save you time and money and brings a full bench strength of highly vetted marketing specialists. The money saved by hiring a fractional marketing department will certainly boost your bottom line, but it’s not all your business will gain. Whether they’re reinvigorating your […]
5 Marketing Strategies to Tackle in 2020
Our world now moves at an astounding pace which means that the digital landscape is evolving at breakneck speed; is your business keeping up? Whether you sell financial services, high-tech products, or seashells by the seashore – your company’s bottom line lives and breathes by the ever-changing algorithms, technologies, and crawl patterns of the online […]
Judging the New Venture Challenge
Last night, I had the privilege of judging the Women’s Entrepreneurship Prize of the New Venture Challenge (NVC). For 10 years, the NVC has been CU Boulder’s entrepreneurial “flight simulator,” giving aspiring entrepreneurs the chance to build a startup through outstanding support and mentorship. The Women’s Entrepreneurship Prize seeks to provide much-needed mentorship and prize money […]
Costume Ideas to Get Your Nerd On for Halloween
October 31st is one of our favorite days of the year. On Halloween, you are encouraged to tap into your inner kid. Or in the case of the tech industry – your (maybe-not-so-inner) nerd. The only thing you have to do is find or make a killer costume. If you are still looking for your perfect […]
Want to Attract the Perfect Customer | Download This
Everyone is the hero of their own story – place your customer center-stage and the leads will follow. Data, statistics, charts, and graphs are a great way to display cold hard facts – but to persuade people – stories that show how you’ve helped someone get where they want to go work best. Case studies […]
First, know yourself
Who are you and what do you have to say? And more importantly, why should anyone listen? Publishing good-quality content can be difficult, but with the right tools, you can be more prolific than Stephen King… and know your audience just as well, too. So how do you get started? Should you draft a newsletter and […]
Getting Started with Slack Communities
If you keep up-to-date with productivity apps, you’ve probably heard of Slack. Many companies and organizations use Slack to communicate with their team. But there’s another way to use Slack that can help you learn, connect, and engage with your customers, your ambassadors, and your community. Open Slack Communities “Ok,” you might say, “but there are […]
Print is Not Dead
Print is a huge media powerhouse. It may surprise you, but print media is still more popular among U.S. adults than cellphones, tablets, or smart TVs for getting news. Yep. You read that right. In fact, people who seek out news and information claim that they do not have a preference for their media vehicle, print or […]
Putting Your Vision to Work Through Great Branding
Each day, as we go about our usual business, we’re surrounded by branding messages. Commercials on television, billboard ads, signs in your favorite store…they all tout the favorable characteristics of the brand they’re promoting, hoping to convince you that you need to have that soft drink, that new pair of sneakers, or the latest smartphone. […]
14 Tips for Great Blog Posts
1. Always offer something of value The most important way to get readers to engage with a post is to provide information of value. That means hints, hacks, tricks, tips, inspirational stories, how-to guides, recipes, and product or service reviews relevant to your field. It may seem counterintuitive at first, giving away all your insider […]
