Take a peek at our FOXY NEW WEBSITE
Top Fox Marketing just got a whole lot foxier… Head on over to TopFoxMarketing.com to check-out our slick new website! What to expect? Flame throwers, adventure riders, heady thoughts and a whole lot more. The site features a dynamic new look and feel, fresh new content, a round-up of our ever-expanding services and a showcase […]
Top Fox Marketing is a 2021 Local Excellence Award Winner
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site. Each year, […]
Why Now is the Time to Focus on Your Direct to Consumer Channel
Every once in a while, our team comes up for air to talk about the different challenges that each of our clients are facing. It’s interesting to notice trends. Common threads that connect industries and product types. One notable recent conversation has been about a shift to Direct to Consumer sales and marketing. Several of […]
Raise Customer Retention Rates by Aligning Marketing and Customer Success
Marketing and customer success go together like peanut butter and jelly – cultivating happy, loyal customers with optimal lifetime value. Unfortunately, most companies run these departments separately, often leading to miscommunication and customer frustration. Instead of marketing focusing on identifying potential customers and promoting the brand, while customer success is working on engaging and retaining […]
Customer Retention Equals Sustainable Business
It costs five times more to acquire a new customer than to retain a current customer. Yes, signing up new clients is exhilarating and justifies the money, effort, and time spent crafting sales strategies and engaging marketing campaigns. However, the key to sustainable business is nurturing relationships with the quality customers you have. In this post, […]
3 New Paths to Take With Your 2020 Events Budget
Many companies would agree that the most effective way to connect with clients and prospects is with the kind of personal interaction found at events, conferences, tradeshows, and conventions. Unfortunately, the coronavirus crisis has caused the cancellation or postponement of these types of mass gatherings for the foreseeable future. When businesses miss these in-person opportunities, […]
How to Ask People to Review Your Business Online
Most people are actively looking for ways to help local businesses stay afloat, by ordering food from neighborhood restaurants or buying toilet paper from the corner store. Why not give them a chance to support yours? Word of mouth is one of the most powerful marketing tools you have and it’s FREE! In an Amazon-dominated […]
3 Ways to Keep Your Eye on the Big Picture During the Coronavirus Pandemic
In times of uncertainty, it’s normal to feel some anxiety. Right now, with the coronavirus crisis and the economic impact on the market, it can be hard to keep your eye on the big picture. Instead of worrying, I’ve started identifying variables I can control and developing a plan of action. Here are three areas […]
5 Tips to Level Up Your Communications Plan During the Coronavirus Crisis
We’ve all been affected by the COVID-19 pandemic. We are all in uncharted territory. Most of us had big plans for 2020, and I don’t know anyone whose strategy hasn’t been derailed. We are getting lots of questions from our clients: Should I pause my campaigns or continue to market as normal? Should we address […]
Get to Market Effectively With a Messaging Session
A messaging workshop drastically accelerates the process of getting your product or service into the hands of your target customers and provides an excellent foundation for your marketing plan. Here at Top Fox Marketing, we developed an impactful 3-hour workshop that guides you through a series of exercises that: Clearly defines your business model including […]
