How to Book Speaking Engagements
This article was originally published in our exclusive Sly Fox email newsletter. Word on the street is that you’re a networking aficionado. Benefits, banquets, conferences, happy hours…you do it all. The mere thought of building business relationships and making new connections makes you giddy. Small talk is your ‘thang! But you’re itching to amplify your voice. […]
What’s the deal with Chat GPT?
This article was originally published in our exclusive Sly Fox email newsletter. For better or worse, Chat GPT is taking the world by storm…and that includes the marketing world. TLDR: Chat GPT is a dynamic AI Chatbot with the ability to participate in human interaction in a conversational manner. It can write essays, short stories, business plans, generate […]
Keywords and Content: How (and Why) to Marry the Two
How to get your website to rank higher on Google with keyword-rich content Content and SEO aren’t novel topics. We’ve talked about both on the Top Fox blog, and we’ve even discussed how content marketing can boost your SEO. But in truth, we’ve only peeled back the outer skin of the jumbo onion that is […]
Social media banned?
Every brand needs a refresh every once in a while. Whether it’s to cultivate a clearer message or better reflect your offerings, refreshes can help your brand maintain or earn market relevancy. But that doesn’t mean you have to reinvent the wheel. Take Magnum ice cream for example. The old packaging for their Classic bars […]
The Difference Between Google Ads and Organic Search
Not all results are created equal. The results returned when you type a query into Google are not equal. That’s not to say that the websites displayed on the results page won’t answer your question—or lead you to the must-have styles of the season—the distinction is how they arrived. In this article, we explain the […]
Put Humans First
Whether welcoming the new year with open arms, or mindlessly dating documents “2022” until mid-June, 2023 has arrived—and it’s here to stay. Well, at least for the next 12 months. While the new year brings personal resolutions, it also prompts business developments. New trends have already begun to emerge across various industries, and marketing is […]
How to Design Landing Pages That Convert
You can lead a prospect to a landing page, but you can’t make them convert…or can you?! Of course you can, if your product is a good fit for their needs AND you speak their language! Knowing your audience is the key to creating landing pages that convert. Now, ask yourself: “Who is my ideal […]
What’s Trending in Marketing?
Happening Now: Holiday Spending (2022) The holiday season is like candy for marketers, filled with sweet treats at every turn. High spirits bring high spending, which makes Q4 the perfect time to draw in new customers and retain existing ones. Just this Cyber Monday, consumers spent $11.3B (which, interestingly enough, beat out Black Friday by a landslide, at […]
What is Affiliate Marketing?
Affiliate Marketing for B2B and B2C Affiliate marketing is a partnership between a brand and a content creator where the creator promotes a brand and links back to that brand’s website. When a customer makes a purchase using that creator’s link, the content creator is given a commission for helping that business make a sale. […]
Landing Pages: How Many CTAs Should I Use?
Any experienced marketer knows that an effective call-to-action (CTA) is a great way to boost conversions and inspire customers to take action. But at what point do too many shiny “click me!” buttons start to become white noise? Well, the answer is…it depends on the type of page and your business’ industry. If you’re wondering […]
