4-Step Recipe for B2B Marketing Strategy Success

Is a Custom B2B Marketing Strategy Worth It? In our professional opinion—yes! As you know, the purpose of B2B marketing is to familiarize other businesses with your brand name, help them understand the value of your product or service, and convert them into customers or clients.  Without a clear understanding of your business goals and […]

7 SEO KPIs to Monitor for Success

You’ve heard of Search Engine Optimization (SEO), and you know it’s an important and ongoing process that keeps traffic flowing to your website. But how can you determine if your SEO efforts are working (and worth the monthly spend)? Well, just like you track metrics pertaining to sales, service, and efficiency, the same can be […]

How to Write a Marketing Case Study That Attracts Your Dream Client

Did you know that case studies are one of the most powerful marketing tools for attracting new business, shortening your sales cycle, and enhancing your company’s reputation? In fact, 73% of the most successful marketers reported using case studies to do just that. SaaS marketers said that case studies were the most effective marketing tactic […]

Top 6 reasons to keep tabs on your competitors

Competition is inevitable. But instead of viewing it as a challenge, try seeing your opponents as an asset. Sure, outshining your rivals is key to your success. But tracking your competitors can give you powerful insight into your industry. Think of it like a race. If no one else is running, you probably won’t try […]

10 Marketing Metrics to Monitor for Success

Successful marketing is both an art and a science. And while many content managers would argue that creativity is king, one of the most essential elements of any campaign is the ability to measure performance. Tracking marketing metrics is the best way to gauge how well a campaign works toward reaching key performance metrics (KPIs,) […]

You should redo your website. (Probably.)

This article was originally published in our exclusive Sly Fox email newsletter. There are plentiful reasons your business’s website may need an overhaul, but we’ve identified a handful of items we see time and time again. 1. You’ve updated your business’s brand design To keep up with ever-evolving consumer behaviors and trends, many companies opt to […]

Our Favorite Retro Fourth of July Ads

This article was originally published in our exclusive Sly Fox email newsletter. Today, the bright summer sun ☀️ will beam down on lively backyards across the USA. Americans across the country will fire up grills, pile picnic tables with fresh-baked pies, and hand their kiddos shimmering sparklers. The day is new, spirits are high, and most workers have […]

How to harness the power of Fractional CMOs and an outsourced marketing department

Choosing the right marketing partner is one of the most important decisions that business owners face. After all, great marketing enables businesses to scale faster while maintaining the “it” factor that drew people to their service or products in the first place. Many companies don’t have the resources or expertise to handle their full marketing […]

Decentralized web, algorithm updates & a cyber attack

This article was originally published in our exclusive Sly Fox email newsletter. Looking for the latest in digital marketing? We’ve got the trending news you need. Keep reading. BREAKING: Personal Data Exposed A major cyber attack in Louisiana and Oregon compromised more than 3.5 million of people’s data. The attack also hit the US federal government. […]

The power of blogging

Boosting SEO, Thought Leadership, and Brand Recognition In today’s fast-paced digital landscape, where ideas and perspectives flow freely, blogging remains a steadfast favorite among businesses. It serves as a powerful platform for companies to showcase their unique personality, core values, and forge meaningful connections with their target audience. With its roots tracing back to 1994, […]