Industry experts weigh in: 2023 marketing predictions
We’re halfway through the year, so it’s a good time to check in on 2023 marketing predictions. What did industry leaders predict in January, and what does the landscape look like now? Value-based messaging In January, the economy was projected to slow down. To engage cost-conscious consumers, businesses were forecasted to rely on value-based messaging […]
Artificial intelligence, SEO and social media news
Between just-announced Google features, headways in artificial intelligence, social media updates, and hearty digital marketing reports, we’ve got quite a bit of news to share. Keep reading to get the latest in the world of marketing—and what it could mean for your business. New from Google Latest in AI Social Media News Our Current Reads […]
The power of blogging
Boosting SEO, Thought Leadership, and Brand Recognition In today’s fast-paced digital landscape, where ideas and perspectives flow freely, blogging remains a steadfast favorite among businesses. It serves as a powerful platform for companies to showcase their unique personality, core values, and forge meaningful connections with their target audience. With its roots tracing back to 1994, […]
The ROI of SEO
With economic uncertainty ahead, many companies are evaluating which marketing efforts really turn the dial for their biz. That includes SEO. According to this survey, 56% of small businesses don’t use SEO or aren’t sure if it’s part of their marketing strategy. Wow! As a relatively low-cost marketing tactic, every business, no matter how large or small, should […]
The rise of podcast marketing
Podcasting has been around for a while, but its popularity only continues to soar. According to this Spoken Word Audio Report, 46% of the U.S. population listens to spoken word audio daily, an estimated 26M more than eight years ago—and media outlets, influencers, and advertisers have all taken note. Just this week, the New York Times […]
What privacy laws mean for you
The era of privacy regulations is upon us, making it increasingly challenging to navigate the digital marketing landscape in the foreseeable future. Introduced in 2018 and 2020, GDPR and CCPA brought forth privacy legislation statutes primarily applicable to the EU and California. However, numerous U.S. state privacy laws have since incorporated similar provisions. This year, VA, CA, CO, CT, […]
Top Fox Marketing wins at the 9th Web Excellence Awards Competition
May 15, 2023 – The Web Excellence Awards, a leading international interactive web awards competition, has announced the excellence award winners to highlight last year’s “best of the best” in web design and development. Top Fox Marketing was recognized for their excellence with three excellence awards for: In this high-tech digital world, the role of […]
Twitter Alternatives
Over the last few months, Twitter users have gone through abundant trials and tribulations—what with the constant platform updates and un-updates, verification checkmark kerfuffle, and paid tier pricing changes. The platform, it feels, is on the decline. Twitter’s competition has taken note. Meta, the owner of Facebook, Instagram, and What App, is developing a Twitter alternative. […]
The end of creativity
“There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.” That quote is from Niccolò Machiavelli, Italian diplomat and futurist of the late 1400s. While the Renaissance era was marked by the […]
Which industries will AI disrupt?
A fox on summer vacation jumps into a flying laptop and the ocean is far away. That jumbled sentence may not make a lot of sense to you and me, but Artificial Intelligence can put meaning to the madness. We typed this prompt into a new text-to-image generator by Canva, an online graphic design tool, and selected […]
