Create higher-performing ad campaigns

Ad best practices from Meta

Meta recently revealed best practices to make Facebook and Instagram ads more engaging. Recommendations include:

  • Using vertical videos
  • Shortening text
  • Adding multiple images via a carousel
  • Adding movement via video
  • Using CTA

We highly recommend checking out the guidelines from Meta if you’re running an ad campaign for your business.

Bonus round: Meta released a three-page PDF to help users maximize the performance benefits of AI in ad campaigns. Check it out.

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