Meta recently revealed best practices to make Facebook and Instagram ads more engaging. Recommendations include:
- Using vertical videos
- Shortening text
- Adding multiple images via a carousel
- Adding movement via video
- Using CTA
We highly recommend checking out the guidelines from Meta if you’re running an ad campaign for your business.
Bonus round: Meta released a three-page PDF to help users maximize the performance benefits of AI in ad campaigns. Check it out.
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