Smartabase is a human performance optimization platform for elite sports teams and military organizations. Our team at Top Fox partnered with Smartabase to redesign and develop its website. Not only was the old site slow, hard-coded, and overly complex, but it did not reflect the Smartabase brand effectively. Through meticulous planning, project management, design, and development, we transformed the website into an audience-centric, functional, and mobile-responsive platform with significantly improved metrics: usability, links, SEO, and performance. Smartabase has since been acquired by Teamworks.