New Year… New Email List?

At least one-third of subscribers never open emails, and even fewer click on calls to action. Marketing to disinterested people is a waste of time and resources which is why it’s a good idea to purge your email lists. What better time than the new year? After scrubbing disinterested emails from the list, expect the […]

Why Now is the Time to Focus on Your Direct to Consumer Channel

Every once in a while, our team comes up for air to talk about the different challenges that each of our clients are facing. It’s interesting to notice trends. Common threads that connect industries and product types. One notable recent conversation has been about a shift to Direct to Consumer sales and marketing. Several of […]